Dubai-based entertainment discovery platform Platinumlist has announced the launch of Platinumlist Sport, a new division dedicated to serving the Middle East’s burgeoning sports industry. The new unit will provide organizers, clubs, venues, and federations with end-to-end ticketing technology, data insights, and fan-centric marketing solutions to support the region’s growing calendar of sporting events.
A Strategic Move into a Booming Sector
The launch comes as the MENA region continues to invest heavily in hosting and developing world-class sporting events. Platinumlist Sport aims to address the rising expectations of both organizers and fans by providing a robust and reliable infrastructure for event management and fan engagement.
“Sports in the Middle East are growing fast, and expectations are rising with them,” said Cosmin Ivan, CEO at Platinumlist. “Organisers need tools they can trust, insight they can act on, and partners who understand the region. Platinumlist Sport is built to meet that need, so events of every size can run smoothly, scale confidently and bring fans closer to what they love.”
Comprehensive Solutions for Organizers
Platinumlist Sport is designed to support events of all sizes, from major international tournaments to local community leagues. The division offers a suite of services including seamless ticketing and access control, clear data analytics for actionable insights, and a fan-first marketing approach that focuses on storytelling to connect attendees with the passion of the sport. The goal is to simplify operations for organizers, allowing them to focus on delivering high-quality events.
A Proven Track Record in Regional Sports
While the division is new, Platinumlist has nearly a decade of experience in the regional sports sector, having supported thousands of events across seven countries. The company’s journey began with the International Premier Tennis League (IPTL) in 2015 and has since expanded to include marquee properties like Formula 1 weekends, the ICC T20 World Cup, UFC events, the Dubai Rugby Sevens, and the UAE Pro League. This extensive experience is backed by strong partnerships with leading bodies such as the Dubai Sports Council, Abu Dhabi Sports Council, and the Ministry of Sport in Saudi Arabia.
About Platinumlist
Platinumlist is a leading entertainment discovery platform in the Middle East, enabling users to find events, follow artists, and securely purchase tickets. For event organisers, the platform provides a comprehensive suite of tools for event setup, management, seat mapping, reporting, and on-site support. Since its inception in 2009, Platinumlist has ticketed over 100,000 events for clients in more than 18 countries, serving tens of millions of fans annually across concerts, sports, and cultural events.
Source: Zawya
