Dubai-based PropTech Holo, a digital platform aimed at simplifying the home-buying process, has launched a new proprietary AI-powered platform to redefine its internal operations. Unveiled to coincide with GITEX 2025, the mobile-first system is designed to serve as the company’s central nervous system, streamlining everything from client management to mortgage submissions through a single, seamless interface.
An Internal Engine for a Seamless Journey
The new platform functions as a real-time command center for Holo’s mortgage advisors and concierge teams, empowering them to manage workflows with greater speed and efficiency. By automating background processes like property comparisons and application management, the system aims to eliminate the operational hurdles that often create friction in the customer journey, making the experience feel effortless for home buyers.
“Our mission has always been to remove friction from the home-buying journey,” said Michael Hunter, CEO & Co-Founder of Holo. “With this new mobile-first AI platform, we’re not just improving speed, we’re rewriting the experience itself. It gives our team the power to support buyers in real time, whether they’re managing approvals or guiding a family through their first viewing.”
Amplifying The Human Touch
Holo’s leadership emphasizes that the technology is not meant to replace human expertise but to enhance it. The platform blends several AI-powered features, allowing team members to dictate post-viewing notes that are automatically summarized and tagged, or validate and submit documents in a few taps. By handling administrative tasks, the AI frees up advisors to focus on providing valuable insights and empathetic guidance to clients.
“This isn’t about replacing the human touch,” added Arran Summerhill, COO & Co-Founder of Holo. “It’s about amplifying it. Our mortgage experts and concierge team are here to reassure, guide, and simplify. By using AI to take care of the grunt work behind the scenes, we free them up to deliver insights and empathy, the things that really close deals.”
Tapping into a Growing PropTech Market
Holo’s launch comes at a pivotal moment for the UAE’s technology sector. The country’s AI market is projected to grow from $3.47 billion in 2025 to $46.33 billion by 2030, supported by significant government investment. The local PropTech market is also on an upward trajectory, forecasted to reach $1.55 billion by 2030 from its current valuation of $607.1 million. This growth is largely driven by digital mortgage platforms and AI-powered tools, positioning Holo to capitalize on the increasing demand for tech-driven real estate solutions that align with the UAE’s national digital transformation agenda.
About Holo
Holo is a UAE-based proptech on a mission to simplify home ownership through its digital mortgage services. Launched in 2019, Holo’s platform provides prospective homeowners with transparent access to a full range of mortgage and remortgage options from more than 20 local lenders. The company has since expanded to include a concierge-style property assistance service, supporting buyers beyond financing to help them search, select, and secure the right property through a curated network of real estate agencies.
Source: Zawya
