Dubai-based PropTech platform PRYPCO has announced a landmark partnership with Emirates Petroleum Company PJSC (Emarat) to launch the UAE’s first “fuel-to-property” rewards program. The collaboration enables Emarat customers to convert their fuel loyalty points into fractional real estate investments, creating a novel pathway for wealth creation through everyday spending.
Bridging Everyday Spending with Wealth Creation
Through this strategic alliance, customers of Emarat’s Emcan loyalty programme can now directly translate their daily fuel transactions into tangible assets. The partnership provides a welcome bonus of AED 350 to kickstart their investment journey on the PRYPCO Blocks app.
Members can redeem their Emcan points through the dedicated app and convert them into PRYPCO Blocks vouchers. These vouchers can then be used to purchase fractional shares in income-generating properties, with investment opportunities starting from just AED 2,000.
A New Era for Customer Loyalty
The collaboration marks a significant evolution for Emarat’s rewards program, shifting its focus from transactional benefits to long-term value for its customers.
Ali Bin Zayed Al Falasi, Chief Retail Officer and Senior Vice President of Marketing at Emarat, commented, “This is the next chapter for Emcan, moving beyond transactional rewards to become a future-facing value platform that helps customers participate in long-term wealth creation. By connecting everyday mobility with digital, fractional real estate access, we’re making loyalty smarter, more personal, and more aligned with the UAE’s direction of travel.”
Driving PropTech Innovation
The partnership underscores the growing maturity of the UAE’s PropTech ecosystem and highlights how cross-industry collaborations can democratize access to investment opportunities.
“This partnership represents a defining moment for consumer-driven proptech in the UAE,” said Amira Sajwani, Founder and CEO of PRYPCO. “For the first time, we are enabling residents to convert their fuel spend into real estate ownership, a powerful, future-focused model that puts wealth-building into the hands of every consumer. Emarat’s scale, trust, and long-standing legacy make them the perfect partner as we continue driving accessibility, transparency, and innovation in the investment landscape.”
About PRYPCO
PRYPCO Blocks is a Dubai-based real estate investment platform offering access to fractional ownership in professionally managed rental properties. Through its app, investors can purchase “Blocks” of income-generating properties and receive monthly rental payouts. The platform, led by Amira Sajwani, is regulated by the Dubai Financial Services Authority (DFSA) and is officially Sharia-compliant, allowing investors from over 200 countries to invest in Dubai’s real estate market.
About Emarat
Emirates Petroleum Company PJSC (Emarat) is a leading energy provider in the UAE, established in 1980. It operates an extensive network of service stations across the country, offering a wide range of fuel, retail, and automotive services to both consumer and commercial clients.
Source: Zawya
