Retail Congress MENA (RCM) 2025 is set to bring together the region’s foremost retail professionals, tech innovators, and decision-makers for a two-day summit in Dubai. Scheduled for October 13-14, 2025, the event will address the transformative shifts in the retail sector under the theme “Hit Reset: Transforming Retail for Impact,” providing a crucial platform for navigating the industry’s rapid growth toward a projected $1 trillion market.
Event Details
- What: Annual Congress for the MENA Retail & Shopping Centre Industry
- When: October 13-14, 2025
- Where: The Ritz-Carlton, Dubai International Financial Centre (DIFC), Dubai, UAE
- Focus Areas: Retail Transformation, Digital Innovation, AI & Spacetech, Sustainability, Experiential Retail
About The Event
Organized by the Middle East Council of Shopping Centres & Retailers (MECSR), Retail Congress MENA is the premier gathering for the region’s retail ecosystem. As the MENA retail market undergoes unprecedented expansion fueled by economic diversification, a young tech-savvy population, and rising consumer spending, RCM serves as a vital hub for industry leaders. The congress offers unparalleled insights, showcases cutting-edge innovation, and provides strategic guidance to thrive in the evolving landscape. The previous edition drew over 10,000 attendees, underscoring its significance as a must-attend event for professionals in the sector.
What to Expect
- Insightful Sessions: Engage with talks and panel discussions on digital transformation, AI integration, sustainability, and regional growth opportunities in Saudi Arabia and the UAE.
- Future Tech Showcase: Explore the impact of emerging technologies on retail environments, with dedicated sessions on Agentic AI, robotics, and SpaceTech.
- Industry Exhibition: Discover the latest retail technologies, pioneering projects, and innovative solutions from leading companies at the concurrent exhibition.
- High-Level Networking: Forge meaningful connections with top executives from leading developers, international brands, and tech innovators.
- MENA Awards Gala: Celebrate industry excellence at the MECSR Shopping Centre & Retailer MENA Awards Gala Dinner, which will honor exceptional achievements in the region’s dynamic retail landscape.
Key Themes for 2025
The congress agenda is structured to guide attendees through a comprehensive journey of transformation. Day 1, themed “Resetting Foundations,” will focus on strategic shifts and fundamental changes required in today’s retail sector. Day 2, themed “Resetting Futures,” will look ahead, featuring sessions on forward-thinking leadership, global retail partnerships, and next-generation consumer experience strategies.
Featured Speakers
- Ahmed Al Khaja: Chief Executive Officer, Dubai Festivals and Retail Establishment (DFRE)
- J. Skyler (Sky) Fernandes: Founder & General Partner, VU Venture Partners
- David Macadam: CEO, Middle East Council of Shopping Centres & Retailers (MECSR)
- Dr. Younus Al Mulla: Chief Global Development and Government Officer, Majid Al Futtaim Retail
- Mohammad Iqbal Alawi: Chairman of the Board, Azad Properties
- Michael Hirschfeld: Vice Chairman, Retail at JLL
How to Attend
Industry professionals can secure their spot and find more information about participation, sponsorship, or exhibition opportunities by visiting the official event website. Registration is available online.
About The Organizers
Established in 1994, the Middle East Council of Shopping Centres & Retailers (MECSR) is the MENA region’s premier non-profit organization representing the retail and shopping centre industry. Through world-class events, education, and advocacy, MECSR empowers retail professionals to connect, innovate, and succeed.
Learn More: Retail Congress MENA 2025
