Riyadh-based fintech firm Sahm Capital has announced a landmark collaboration with Nasdaq Data, becoming the first Capital Market Authority (CMA)-licensed financial company in the MENA region to do so. This strategic partnership aims to democratize access to global markets for local investors and significantly enhance financial literacy across Saudi Arabia and the wider region. The milestone was celebrated with a feature on the Nasdaq Tower billboard in New York’s Times Square, symbolizing a new bridge between the Saudi financial ecosystem and Wall Street.
Launching Nasdaq TotalView in MENA
Through this collaboration, Sahm Capital will provide its clients with access to Nasdaq TotalView, the exchange’s premier market data feed. This gives investors in the MENA region unprecedented access to full-depth data, offering a deeper understanding of market dynamics and liquidity. This move is designed to empower retail investors with the same level of transparency and high-quality data used by institutional players, leveling the playing field for participation in U.S. markets.
Steven Chou, Chairman of Sahm Capital, commented on the initiative, stating, “This collaboration with Nasdaq represents a new chapter for investors in Saudi Arabia and the region. By combining Nasdaq’s global expertise with Sahm Capital’s local leadership, we are opening the doors of Wall Street to Saudi Arabia and empowering investors with the knowledge to participate confidently in global markets.”
A Commitment to Investor Education
A core component of the partnership is the launch of the Nasdaq–Sahm Capital Investor Education Program. This initiative includes a dedicated Nasdaq Learning Hub on the Sahm Academy platform, alongside a series of webinars and seminars. The program is designed to equip investors with the knowledge and tools needed to make informed decisions.
“Our collaboration with Sahm Capital is about more than expanding access to U.S. markets—it’s about building the infrastructure for informed, confident participation,” said Brandon Tepper, Senior Vice President and Global Head of Data at Nasdaq. “By providing transparency and high-quality data, we’re helping empower retail investors. Together, we’re committed to long-term investor education that supports smarter decision-making and consistent engagement.”
To further bolster this educational mission, Sahm Capital has appointed Ruwayda Albuhairi, Middle East Director of Nasdaq, as its honorary U.S. Stock Investor Education Advisor. In this role, she will act as an ambassador to promote U.S. market knowledge among Sahm users, reinforcing the program’s long-term vision.
About Sahm Capital
Sahm Capital, registered in Riyadh, holds full regulatory licenses from the Capital Market Authority (CMA) to provide Dealing, Advising, Custody, Arranging, and Managing Investments and Operating Funds Activities in the Securities Business (License No. 22251-25). Sahm Capital has established itself as the fastest-growing member of the Saudi Exchange, leveraging proprietary technology and innovative financial solutions to deliver seamless, one-stop investment services.
Source: Zawya
