Saudi AI Pioneer Deep.SA Raises $1.2 Million to Decode Consumer Behavior

4 Min Read

Riyadh-based artificial intelligence startup Deep.SA has successfully closed a $1.2 million pre-seed funding round. The investment, led by Human Capi with participation from a consortium of angel investors, marks a significant milestone for the company and underscores the growing investor confidence in Saudi Arabia’s burgeoning AI sector.

By the Numbers

  • Funding Amount: $1.2 million
  • Funding Round: Pre-Seed
  • Lead Investor: Human Capi
  • Headquarters: Riyadh, Saudi Arabia

Decoding the MENA Consumer with “Ayn”

At the heart of Deep.SA’s mission is its flagship product, “Ayn,” a sophisticated AI-powered platform designed to analyze vast amounts of unstructured Arabic data. The platform processes text and audio from sources like call centers, social media, and customer reviews to extract actionable insights into consumer behavior, sentiment, and intent. By providing a nuanced understanding of the local dialect and cultural context, Ayn empowers businesses across the region to make more informed decisions, enhance customer experience, and tailor their products and services to meet market-specific demands.

Strategic Capital for Growth and Innovation

The newly acquired capital will be strategically deployed to fuel Deep.SA’s next phase of growth. The company, co-founded by Majed Al-Jasser and Dr. Yasser Al-Onaizan, plans to expand its engineering and data science teams to accelerate the development of Ayn’s capabilities. A significant portion of the funds is also earmarked for scaling commercial operations, with an initial focus on solidifying its market position within Saudi Arabia before expanding into key markets across the wider MENA region. The backing from Human Capi provides not just financial resources but also strategic guidance to navigate the competitive landscape.

Riding the Wave of Saudi’s AI Ambition

This pre-seed round comes at a pivotal time for Saudi Arabia’s tech ecosystem. The Kingdom’s Vision 2030 initiative has identified AI as a cornerstone for economic diversification and innovation. Government bodies like the Saudi Data and AI Authority (SDAIA) are actively fostering an environment conducive to AI development and adoption. Deep.SA is well-positioned to capitalize on this national momentum, contributing to the localization of advanced technology and supporting the digital transformation of local industries.

About Deep.SA

Founded by Majed Al-Jasser and Dr. Yasser Al-Onaizan, Deep.SA is a Saudi artificial intelligence company specializing in natural language processing (NLP) and speech recognition technologies tailored for the Arabic language. The company aims to bridge the gap between global AI advancements and local market needs, providing businesses with powerful tools to unlock insights from regional data.

Looking Ahead

With fresh capital and a clear vision, Deep.SA is set to enhance its technological prowess and expand its client base. The successful funding round is not just a win for the startup but also a testament to the increasing maturity of the Saudi venture capital scene and its appetite for deep-tech innovation. As businesses across MENA increasingly turn to data-driven strategies, platforms like Ayn will become indispensable, positioning Deep.SA as a key player in the region’s AI-powered future.

Source: Wamda

Share This Article