Saudi Arabia’s Ministry of Media has announced 12 strategic initiatives aimed at transforming the Kingdom’s media landscape. Unveiled by Minister Salman Al-Dossary at the Saudi Media Forum 2026 in Riyadh, the programs are designed to advance augmented journalism and smart content creation, equipping media professionals and entrepreneurs with future-ready tools.
A Strategic Push into Future Media
The initiatives arrive as the global media industry navigates rapid shifts driven by artificial intelligence and extended reality. The forum, which convened over 250 local and international companies and more than 300 media experts, focused on enhancing content quality and media value across Saudi Arabia and the wider Arab world. This move aligns with a broader national vision to accelerate digital transformation and establish the Kingdom as a global hub for content creation and media innovation.
Fostering Talent and Innovation
At the core of the announcement are several programs targeted at nurturing local talent and fostering a vibrant startup ecosystem in the media sector. The “Saudi Meb” Media Innovation Camp, a collaboration with the Saudi Data & AI Authority (SDAIA), will focus on augmented journalism, digital content, and virtual presenters.
To support the next generation of media leaders, the Ministry of Education will partner on a Media Scholarship Program, offering 100 international university placements for promising Saudi talent. Additionally, new Enablement and Growth Programs will be introduced to help entrepreneurs convert creative media concepts into sustainable business models.
Championing Responsible AI
Recognizing the profound impact of artificial intelligence, the ministry also announced the release of an “AI Principles in Media” document. Developed in partnership with SDAIA, this framework aims to establish guidelines for the responsible and ethical use of advanced technologies within the media industry, ensuring that innovation is paired with accountability.
About Saudi Media Forum
The Saudi Media Forum is a premier event held in Riyadh that brings together media leaders, experts, and companies from across the globe. It serves as a platform to discuss the latest trends, challenges, and technological advancements shaping the future of the media and content creation industries in Saudi Arabia and the region.
Source: Jawlah
