Global professional services firm EY has launched Studio+ in the Middle East and North Africa (MENA), a globally integrated offering designed to help organisations reimagine customer experiences and accelerate growth within the new AI-driven economy. The official launch took place at EY MENA’s regional headquarters in Riyadh’s King Abdullah Financial District (KAFD), gathering senior leaders from across multiple industries.
A Regional Hub For Global Expertise
EY Studio+ brings together a formidable team of over 200 regional specialists in fields spanning design, marketing, sales, and customer experience. This core team is further enhanced with direct access to EY’s global network of more than 7,000 professionals. The initiative is strategically positioned to support companies across the region as customer experience becomes a primary driver of market competitiveness.
Meeting The Demands Of A Transforming Region
The launch addresses the increasing pressure on organisations to deliver high-impact results with speed, particularly in sectors undergoing rapid change.
“From digital government services to modernised banking journeys and energy sector platforms, organisations are under pressure to deliver impact at speed,” said Abdulaziz Al-Sowailim, EY MENA Chairman and CEO. “EY Studio+ marks a pivotal change in enabling this progress, combining EY’s global capabilities with deep regional understanding.”
Strategic Partnership With stc
Reinforcing its commitment to fostering innovation within the Kingdom, EY signed a memorandum of understanding (MoU) with stc during the launch event. This collaboration is set to drive ecosystem-led innovation and strategic initiatives throughout Saudi Arabia.
From Strategy To Tangible Impact
EY leadership emphasized that Studio+ is built to move beyond consulting and strategy, focusing on the practical execution and delivery of measurable value. The model integraes design, technology, and commercial insight to create experiences that resonate with customers and shape markets.
“EY Studio+ supports clients end-to-end, from defining the experience they want to deliver to making it real through technology, data, and execution,” explained Omar Odeh, EY MENA Consulting Leader. “This is not about strategy alone but delivering real impact.”
Serkan Memisoglu, EY MENA Studio+ Leader, added that the initiative represents a fundamental shift in how experiences are developed and scaled. “Our teams help organisations turn bold experience ambitions into measurable outcomes by combining human-centered design, AI-powered technology, and commercial insight.”
About EY Studio+
EY Studio+ is a specialized offering that helps organizations achieve end-to-end transformation by integrating design, technology, and commercial strategy. It focuses on creating superior customer experiences powered by AI to unlock measurable growth and establish a competitive advantage in the modern economy.
Source: MEA TechWatch
