Maison Safqa, a Saudi-based flash-sale platform for premium and luxury brands, has raised $620,000 in a pre-seed funding round. The investment was backed by 500 Global, through the Sanabil MENA 500 Accelerator Fund, along with Saudi and international angel investors, including the founder of European flash-sale giant Ventes Exclusives. The startup provides a controlled online environment for high-end brands to sell excess inventory without diluting brand equity or resorting to deep, public discounts.
Quick Facts
- Funding: $620,000 Pre-Seed Round
- Investors: 500 Global, Saudi & international angels
- Mission: Monetize luxury excess inventory
- Founders: Lea Mehaweg, Estelle Nasr, Georgia Mehaweg
Tackling the GCC’s Luxury Dilemma
Founded in 2024 by Lea Mehaweg, Estelle Nasr, and Georgia Mehaweg, Maison Safqa addresses a persistent challenge in the region’s booming luxury sector. The platform offers brands a partner-centric model, allowing them to choose between regular flash sales or invitation-only online events to move overstock while maintaining control over pricing and brand positioning. This solves a key pain point for brands operating in a market that is highly sensitive to brand image.
Lea Mehaweg, Co-founder and CEO of Maison Safqa, commented, “The GCC luxury goods market generated $12.8 billion in revenue in 2025, yet brands still struggle to move excess inventory without diluting their image or compromising margins. Maison Safqa was built to address this challenge by providing a controlled environment where premium and luxury brands can unlock that value while reaching the right audience.”
Investor Confidence in a Proven Model
The participation of 500 Global and experienced retail tech entrepreneurs signals strong investor confidence in applying the established flash-sale business model to the MENA region. By managing the entire process from onboarding to delivery, Maison Safqa removes the operational hurdles for its brand partners, making it an attractive channel for inventory management.
Amal Dokhan, Managing Partner of Sanabil 500, stated, “We are pleased to support Maison Safqa as they bring an established e-commerce flash sale model to the region. The team has secured partnerships with leading retailers and brands and we look forward to supporting their next phase of growth.”
Rapid Growth and Future Expansion
Since its launch in May 2025, Maison Safqa has reported a 20x growth in gross sales and has partnered with over 50 brands, including Aigner, Lanvin, and Liu Jo. The company has also forged corporate partnerships with major Saudi institutions like Red Sea Global, Diriyah, and Cenomi Real Estate.
With the new funding, Maison Safqa plans to surpass $2.5 million in cumulative sales within 18 months and grow its brand portfolio to over 100 partners. The startup is also developing offline sales events in Riyadh and Jeddah and will invest further in its technology, including customer personalization and automated seller onboarding tools.
Estelle Nasr, Co-founder and COO of Maison Safqa, said, “For our brand partners, we manage everything end-to-end, from onboarding to delivery, so they can move inventory without the operational burden. At the same time, our technology allows brands to launch campaigns quickly while always offering a carefully selected assortment for customers.”
About Maison Safqa
Maison Safqa is a Saudi-based flash-sale platform helping premium and luxury fashion, beauty, and lifestyle brands generate revenue from their overstock while protecting their brand image and reaching new audiences. The platform offers time-limited drops with discounts of up to 80% in an elevated brand environment.
Source: Zawya
