Yamm, the Saudi-based platform simplifying returns, refunds, and exchanges for e-commerce merchants, has successfully closed its seed funding round. The round was co-led by prominent regional investors Vision Ventures and Arzan Venture Capital, with participation from 2Pi Ventures, Plus VC, F6 Ventures, and a group of strategic angel investors. This new capital injection follows the company’s pre-seed raise in October 2024.
Automating a Critical E-commerce Pain Point
Founded in late 2023 by Sultan Alsubhi, Mohammed Alshalati, and Hamadah Alkhaldi, Yamm addresses a significant friction point in the region’s booming e-commerce sector. While online sales have surged, the post-purchase experience often remains a manual and frustrating process for both consumers and businesses. Yamm’s platform fully automates this journey, allowing customers to initiate returns and receive instant refunds or exchanges in seconds, a stark contrast to the weeks-long waiting periods common in the market.
For merchants, the platform provides a comprehensive suite of tools, including advanced analytics, seamless logistics integrations, and flexible settlement options, eliminating operational bottlenecks and enhancing customer satisfaction.
Driving Growth and Merchant Value
Since its launch, Yamm has demonstrated significant traction, processing hundreds of thousands of refunds and achieving triple-digit growth. The platform’s efficiency is highlighted by its ability to issue customer refunds in under 30 seconds. This streamlined process not only improves customer loyalty and encourages same-day repurchases but also significantly reduces operational overhead for merchants.
Yamm integrates end-to-end with the local and global commerce stack, providing merchants with instant connectivity to leading e-commerce platforms, logistics providers, and banks. This allows businesses to onboard in minutes without disrupting their existing workflows.
Investor Confidence in a Niche Market
The investment underscores strong confidence in Yamm’s model and its potential to define a new standard for post-purchase experiences in the region.
Kais Al Essa, Founding Partner and CEO of Vision Ventures, commented, “Through our experience and portfolio companies, we can identify underserved opportunities in the market. One of these is post-purchase experience automation and optimization, which is what Yamm addresses. We believe returns and refunds are the most painful and overlooked part of the eCommerce journey in the region.”
Hasan Zainal, Founder and Managing Partner at Arzan Venture Capital, added, “Yamm stands out to us because it combines sharp execution with a problem that has become impossible to ignore in Saudi Arabia. The complexity around returns and refunds is growing faster than the tools available to manage it, and Yamm is among the first to build a scalable solution in a market with very limited credible competition. We’re excited to support the team as they set the standard for this category in MENA.”
About Yamm
Founded in 2023, Yamm is a Saudi-based technology company dedicated to transforming the post-purchase experience for e-commerce merchants and their customers. Its end-to-end platform automates the returns, refunds, and exchange process, enabling instant resolutions, reducing operational costs for businesses, and improving customer loyalty.
Source: Entarabi
