Bonat, the Saudi-based AI-powered customer engagement platform, has raised $6 million (SAR 23 million) in a Series A round. The round was led by stc group’s corporate venture capital arm, Tali Ventures, with participation from anb seed Fund, Rua Growth Fund, RZM Investments, and a network of angel investors. Founded in 2019 by Saud Binsaeed, the platform enables merchants to convert walk-ins into loyal customers and currently supports thousands of retailers and F&B brands across Saudi Arabia, connecting with over six million users.
Fueling AI Development and Regional Expansion
The new funding will be used to deepen Bonat’s AI capabilities, roll out new personalised campaign automation, and expand into new verticals such as retail and services. The capital will also fuel the company’s expansion across Saudi Arabia and the wider GCC. A key part of the development includes integration with payment systems and mobile wallets, allowing merchants to manage the full customer journey from a single dashboard.
Investor Confidence in a Growing Market
The investment reflects a strong belief in the platform’s model and the rapidly digitalizing Saudi economy. “Customer engagement is the foundation of loyalty and growth in the digital economy,” said Motaz Alangari, Group Chief Investment Officer of stc group. “Our investment in Bonat reflects stc’s commitment to empowering merchants with smarter digital tools and advancing the Kingdom’s Vision 2030.”
Investors pointed to a significant market opportunity. “We’re making a strategic play in one of Saudi Arabia’s fastest-growing markets,” said Khalid S. Alghamdi, CEO of anb capital. “Customer success platforms are set to triple to nearly USD 180 million by 2030, while the broader CRM space will more than double to USD 1.46 billion by 2033. Bonat sits at the nexus of both.”
A Data-Driven Engagement Platform
Bonat’s mission is to provide a single, powerful tool for SMEs to compete in a data-driven economy. “This investment fuels our next chapter: scaling faster, advancing AI integration, and empowering businesses to turn every customer interaction into revenue growth,” said Saud Binsaeed, Founder and CEO of Bonat.
Turki Aljoaib, Managing Partner of Rua Growth Fund, added, “Bonat is reshaping how Saudi businesses connect with their customers. From in-store insights to digital wallets, Bonat empowers SMEs to compete in a cashless, data-driven economy. We’re proud to back their next phase of growth.”
About Bonat
Founded in 2019 and based in Riyadh, Bonat has built an all-in-one digital engagement ecosystem. Its platform blends advanced analytics, AI-driven engagement tools, digital wallets, and behaviour-based marketing automation, helping merchants convert walk-ins into loyal customers and achieve measurable growth
Source: Jawlah
