Engagesoft, the Saudi-based, AI-powered platform for employee engagement and organizational effectiveness, has successfully raised a $3.5 million Pre-Series A funding round. The investment was led by Silicon Badia and is earmarked to accelerate Engagesoft’s AI-driven roadmap, enhancing its mission to provide an integrated view of organizational health spanning engagement, culture, leadership, and performance.
Accelerating Growth and AI Development
The latest funding round follows a period of remarkable growth for Engagesoft, which has seen its annual recurring revenue increase more than tenfold over the past 18 months. During this time, the company also tripled its customer base and the average value of its subscriptions. The capital infusion will enable the company to deliver the next generation of AI-powered insights across the entire employee lifecycle, further solidifying its market position. Omar Tahboub, CEO and Co-founder of Engagesoft, stated, “Recent months have shown that the market opportunity is larger and moving faster than we expected. This funding enables us to deliver the next generation of AI-powered insights across the employee lifecycle, positioning Engagesoft as the standard workplace culture platform.”
Enterprise Trust and Impact
Founded in 2021 by brothers Omar and Tareq Tahboub, Engagesoft has become a trusted partner for leading enterprises across the MENA region. Its client roster includes prominent names such as Zamil Industrial, Edita Food Industries, Nadec, Takaful Rajhi, Jamjoom, Binzagr, and Tamimi Markets. Ibrahim AlKaabi, Corporate Human Capital Director at Zamil Industrial, commented, “Engagesoft has become a true catalyst in our journey to empower the voice of every employee. Its versatility allows us to capture meaningful feedback across all aspects of the employee experience, helping us shape a culture of engagement, growth, and high performance.” Similarly, Maged Tadros, Chief People and Culture Officer at Edita Food Industries, praised the platform’s analytical capabilities, noting that it “revealed how our employees truly feel, while the Engagesoft team acted as partners — helping us focus on the right improvements and providing market benchmarks.”
A Regional SaaS Success Story
With operations spanning Saudi Arabia, Egypt, and Jordan, Engagesoft serves 120 enterprise clients in seven countries. The platform has processed over 10 million employee responses, with clients reporting an average 30% increase in engagement. This success has positioned Engagesoft as one of the few homegrown SaaS companies from the Middle East to achieve enterprise-wide adoption at scale, consistently competing against and winning deals from global players. Erass Majdoubeh, VC at Silicon Badia, highlighted this potential, stating, “The company has already won the trust of leading regional enterprises against global players, and with its AI-driven roadmap, we believe it is poised to scale regionally and even internationally to become one of the region’s standout SaaS success stories.”
About Engagesoft
Founded in Amman in 2021 and now headquartered in Riyadh, Engagesoft is an AI-powered SaaS platform for employee engagement and organizational effectiveness. The platform combines validated surveys with advanced analytics to help enterprises listen, understand, and act on workforce insights. Engagesoft works with many of the Middle East’s largest companies, turning employee feedback into measurable impact and helping organizations foster cultures of growth, performance, and innovation.
Source: Zawya
