Saudi-based Glamera Holding, a technology specialist in the Middle East’s lifestyle services sector, has announced the signing of a memorandum for the acquisition of the Booker group, a leading service provider management solutions company operating in Kuwait, Bahrain, and Saudi Arabia. Booker’s booking application currently serves over 300,000 users.
The acquisition is a key component of Glamera’s regional expansion strategy, aimed at strengthening its presence in the rapidly growing Gulf beauty and wellness market.
A Strategic Move Towards Market Leadership
This acquisition is set to accelerate Glamera’s plan to build a unified, integrated technology platform powered by the latest advancements in artificial intelligence. The goal is to provide comprehensive solutions for both service providers and end-users, ultimately enhancing operational efficiency and increasing the company’s market share across the region.
The combined entity will serve millions of users in the Middle East through a consolidated tech ecosystem. This system will feature booking and appointment management, electronic payment and point-of-sale solutions, salon and wellness center operations management, AI and operational analytics, and integration with supply chain partners.
Executive Vision for a New Growth Phase
Mohamed Hassan Hegazy, Founder and CEO of Glamera Holding, described the deal as a pivotal moment. “This acquisition represents a strategic milestone in Glamera’s journey of expansion in the Middle East, as we transition from a startup to a mature and powerful regional entity capable of leading the lifestyle services sector with greater efficiency and innovation,” he stated. “This step establishes a new phase of growth that will form the basis for the future development of Glamera’s solutions, with a clear vision for an IPO very soon.”
Hegazy added, “This acquisition enhances our operational and technical capabilities, expands our regional presence, and directly increases our market share, solidifying Glamera’s position as a leading platform in beauty and wellness technology. In the coming period, we will launch the most advanced generation of our specialized AI model for the sector, which will bring about a qualitative leap in user experience and business management.”
Zina Al-Bader, CEO of Booker, expressed her enthusiasm for the merger. “We at Booker are excited about the acquisition agreement by Glamera, a step that reflects the strength of what we have built and opens up a new stage of growth for us,” she said. “This collaboration brings together two leading companies in the region and unites complementary strengths, creating immediate gains in terms of expansion, product integration, and sales channel activation. It puts us on a clear path to doubling returns in the near term towards building the largest platform in the Gulf and the Middle East, with greater value for our customers and partners.”
About Glamera
Founded in 2022 by Mohamed Hassan Hegazy and Omar Fathy, Glamera Holding has rapidly become a major player in the region’s lifestyle technology sector. Since its launch, the company has processed and managed operations exceeding SAR 4 billion and currently serves a network of over 4,500 service providers.
Source: Arab Founders
