One year after winning the 1Billion Pitches competition, Saudi-based startup Halo AI returned to the 1Billion Followers Summit stage with a compelling growth story, validating its unique approach to AI-powered creator collaborations. The company, which secured a $6 million seed round led by Raed Ventures and Shorooq Partners in 2025, has translated its early momentum into significant, measurable results for brands and creators across the region.
From Pitch Winner to Market Leader
Over the past twelve months, Halo AI has cemented its position as a definitive collaboration platform for enterprise teams, enabling them to scale brand and creator partnerships by up to 10x without increasing their operational workload. The company’s core distinction lies in its human-in-the-loop methodology, which combines the efficiency of agentic AI with essential human strategic oversight to transform the scale and effectiveness of influencer marketing.
Driving Growth Through Agentic AI
The platform’s success was highlighted by a major update in September 2025, which catalysed a 378% surge in creator payouts. During the same period, the number of collaborations managed on the platform grew by 2.7x. This momentum continued through Q4 2025, with sales increasing by 118% quarter-on-quarter, fueled by superior campaign outcomes and stronger retention metrics. These figures serve as powerful indicators that Halo AI’s agentic model is delivering tangible value to the market.
A Human-in-the-Loop Co-Pilot
At the heart of the platform is the AI Creator Management Agent, a smart co-pilot designed to help brand managers oversee hundreds of campaigns simultaneously while retaining full control over creative direction. While the AI streamlines execution, optimises performance, and expands team capacity, marketing professionals remain in control of key strategic decisions. The platform also embeds advanced analytics across every collaboration, including brand safety scoring, audience authenticity checks, community sentiment analysis, and real-time trend tracking.
Vito Strokov, Co-founder and CEO of Halo AI, said, “We learnt that brands don’t want AI that replaces their teams; they want AI that makes their teams extraordinary. Halo is built on that insight: give humans superpowers, not a replacement notice.”
The Future of Brand-Creator Collaboration
The founders’ return to the summit stage underscored their rapid evolution from a promising pitch to a platform powering thousands of collaborations. The team shared key learnings from their journey and showcased the new product features, drawing significant interest from brands and content creators.
Rami Saad, Co-founder and Chief Business Officer, added, “Winning last year gave us the fuel. The results we’re announcing today prove we know how to use it. I believe the most valuable companies of the next decade will grow by mastering the interaction between people and AI. Halo AI is building the infrastructure to power that.”
Looking ahead, Halo AI is preparing for further feature rollouts, deeper enterprise integrations, and a significant expansion of its creator network across MENA and beyond.
About Halo AI
Halo AI is an advanced networking platform powered by Agentic artificial intelligence (AI) designed to seamlessly connect brands with nano and micro-influencers. It operates as an intelligent partner in the collaboration process, making autonomous decisions about creator-brand matches, optimising campaign performance in real-time, and consistently delivering breakthrough results. Halo AI unlocks new levels of efficiency and value-based engagement, streamlining workflows, to maximise return on ad spend (ROAS).
Source: Wamda
