HUMAIN, a PIF-owned company focused on full-stack artificial intelligence, has announced the launch of HUMAIN Sport. This new venture follows the strategic acquisition of a controlling interest in ai.io, a London-headquartered AI and sports technology firm. The announcement was made at the PIF Private Sector Forum in Riyadh.
This acquisition is set to accelerate the development and deployment of advanced AI-driven sports technology solutions, both within Saudi Arabia and across international markets.
A Strategic Move into Sports Technology
The launch of HUMAIN Sport marks a significant step in HUMAIN’s long-term strategy to apply artificial intelligence across diverse industries. The new division aims to deliver integrated AI platforms that serve the entire sports ecosystem, from promoting wider participation and data-driven athlete development to enhancing performance analysis and fan engagement.
By combining HUMAIN’s robust AI infrastructure with ai.io’s specialized sports technology and global relationships, the partnership is poised to expand access to sport and improve outcomes at every level.
“Sport is one of humanity’s strongest forces for connection, and at HUMAIN we exist to bridge the gap between human potential and artificial intelligence,” said HUMAIN CEO, Tareq Amin. “Our investment in ai.io and the launch of HUMAIN Sport reflect this mission by using AI to unite people, empower athletes, and elevate participation and performance across the global sports ecosystem.”
Integrating AI from Grassroots to Elite Levels
ai.io brings a portfolio of established products to the partnership. Its offerings include aiScout, an app-based platform that uses a mobile phone to analyze and rate athletes for talent identification and development. Another key technology is 3DAT, an advanced markerless motion capture AI tool capable of analyzing any human movement from video, with applications ranging from scouting to healthcare.
Darren Peries, Founder and CEO of ai.io, commented on the collaboration, stating, “Partnering with HUMAIN significantly expands the reach and impact of our technology. Together, we can deploy AI solutions that support athletes, coaches, and organizations at every level of sport, while contributing to the growth of sports technology in the region and around the globe.”
HUMAIN Sport will leverage these technologies to deliver scalable solutions for professional, amateur, and grassroots sports, with potential applications in related sectors like education, health, and training.
About HUMAIN
HUMAIN, a PIF company, is a global artificial intelligence company delivering full-stack AI capabilities across four core areas: next-generation data centers; hyper-performance infrastructure and cloud platforms; advanced AI models, including some of the world’s most advanced Arabic large language models; and transformative AI solutions that combine deep sector insight with real-world execution.
About ai.io
Headquartered in London with offices in the US, ai.io is an award-winning Sports AI technology and data company that develops AI and technology solutions across all sports. Its products include aiScout for talent analysis via mobile phone, 3DAT for markerless motion capture, and aiLab for integrating sports science equipment to provide real-time data insights.
Source: Zawya
