Saudi-based e-commerce enabler Shahbandr has announced a strategic partnership with financial services app Tabby. The collaboration aims to equip over 20,000 online stores across Saudi Arabia and Egypt with flexible Buy Now, Pay Later (BNPL) payment options, designed to boost sales and accelerate growth for merchants on the platform.
A Strategic Move To Boost E-commerce Sales
Through this integration, businesses utilizing the Shahbandr platform can now offer their customers Tabby’s popular interest-free installment payment solutions. This enhancement to the checkout process is expected to increase sales conversion rates and improve the overall shopping experience by providing greater financial flexibility.
Shady Abdelshaheed, Co-Founder and CEO of Shahbandr, commented on the alliance, stating, “We’re delighted to partner with Tabby, as this marks a significant milestone for Shahbandr merchants. Tabby is highly regarded by customers in the Kingdom. Integrating its solutions into our platform will boost store sales and simplify financial processes. Our vision at Shahbandr is to create a connected and more intelligent e-commerce ecosystem, and this partnership strengthens that mission.”
Tapping Into A Ready Customer Base
The partnership allows Shahbandr merchants to instantly access Tabby’s extensive and engaged user base, providing a significant advantage in customer acquisition and retention.
“This partnership with Shahbandr allows us to bring Tabby’s flexible payments to thousands of online businesses across Saudi Arabia,” added Abdulaziz Saja, General Manager of Tabby Saudi Arabia. “With nearly two in three adults already registered on Tabby, Shahbandr merchants can tap into an existing, highly engaged customer base while driving conversion and sustainable growth.”
Enhancing The Merchant Ecosystem
The collaboration is a key part of Shahbandr’s broader strategy to build a comprehensive and intelligent ecosystem for digital commerce. Shahbandr provides entrepreneurs with a suite of tools that require no technical expertise, including payment and logistics integrations, data analytics, and productivity tools.
The company has recently expanded its offerings to include innovative services like “Video Commerce” and “Shahbandr AI,” a generative AI tool that helps merchants create marketing content and product descriptions. This latest partnership with Tabby further solidifies Shahbandr’s commitment to supporting merchant growth and facilitating the digital transformation of traditional retail in the region.
About Shahbandr
Shahbandr is a Saudi Arabia-headquartered startup that helps online retailers and aspiring e-commerce entrepreneurs launch personalized online stores and marketplaces through a simple, intuitive process. Founded by Shady Abdelshaheed (CEO) and Tamer Sharkas (CTO), the company currently serves over 20,000 stores in Saudi Arabia and Egypt and is preparing for regional expansion.
About Tabby
Tabby is a financial technology company that helps millions of people in the Middle East to stay in control of their spending. Over 40,000 global brands and small businesses, including SHEIN, Amazon, Adidas, IKEA, H&M, Samsung, and Noon, use Tabby’s technology to accelerate growth by offering flexible payments online and in stores. Tabby is headquartered in Riyadh and operates in Saudi Arabia, the UAE, and Kuwait.
Source: Zawya
