Saudi-based financial services application Tabby has been awarded “FinTech Startup of the Year – MENA” for 2026 by the prestigious Global Brands Magazine. This recognition highlights the company’s significant leadership and innovation within the region’s rapidly evolving financial technology sector, celebrating its success in delivering flexible and secure payment solutions for consumers and businesses alike.
Cementing Regional FinTech Leadership
The award from Global Brands Magazine serves as a major validation of Tabby’s role in advancing financial innovation across the Middle East and North Africa. By integrating modern technology with a seamless and secure user experience, the company has successfully expanded its customer base and strengthened its service offerings in multiple key markets. This global recognition underscores Tabby’s capacity to compete on both a regional and international scale, spotlighting its impact on the development of MENA’s digital finance ecosystem.
Driving E-commerce And Financial Inclusion
Tabby has established itself as a pioneer in the Buy Now, Pay Later (BNPL) space, enabling consumers to split their purchases into manageable, interest-free installments. This model has been instrumental in boosting e-commerce and promoting greater financial inclusion throughout the region.
The company partners with over 40,000 small businesses and global brands, including SHEIN, Amazon, Adidas, IKEA, H&M, Samsung, and Noon, providing them with the technology to accelerate growth and cultivate loyal customers. By bridging the gap between the digital customer experience and everyday financing needs, Tabby has become an innovative model for the digital finance industry.
About Tabby
Tabby is a leading fintech company that helps millions of users in the Middle East manage their spending and make the most of their money. Its technology is used by over 40,000 global brands and small businesses to offer flexible online and in-store payment solutions. Headquartered in Riyadh, Tabby provides its services in Saudi Arabia, the United Arab Emirates, and Kuwait.
Source: Fintech Gate
