Riyadh-based financial services and shopping app, Tabby, has announced a significant investment in NVIDIA HGX systems to establish a local, high-performance AI infrastructure. This move is designed to accelerate the development and testing of its AI capabilities, aiming to better serve its rapidly expanding base of customers and merchants across the region.
Building a Sovereign AI Factory
By deploying NVIDIA’s advanced systems, Tabby is creating a local “AI factory” that supports rapid innovation while ensuring sensitive financial data is managed responsibly on local soil. This commitment to data sovereignty addresses regional regulatory requirements and reinforces trust. The on-premise infrastructure will allow Tabby to securely host and train its proprietary AI models, setting a new standard for AI adoption in MENA’s financial services sector.
Enhancing Fintech with AI Applications
Tabby plans to leverage its new AI capabilities across millions of daily interactions to deliver a superior user experience. Key areas of development include:
- Customer Support: AI-powered tools will be integrated into customer service operations, enabling faster and more accurate resolutions in both Arabic and English.
- Security and Risk Management: Advanced models will analyze thousands of data points in real-time to identify unusual behavior, protect against fraud, and enhance risk scoring to safely extend credit to a wider audience.
- Personalised Shopping: AI will drive sharper product recommendations, broader price comparisons, and personalized deals, helping shoppers save money while boosting growth for Tabby’s retail partners.
A Strategic Move for Regional Leadership
This investment aligns with Tabby’s growth in its largest market, Saudi Arabia, and supports the broader regional ambition to build world-class digital infrastructure and establish leadership in artificial intelligence.
“AI is now central to how we create exceptional experiences for our customers and a safer payment ecosystem,” said Daniil Barkalov, COO and Co-Founder at Tabby. “With NVIDIA’s HGX systems, we’re investing in faster, more secure capabilities and setting the foundation for sovereign AI in financial services.”
With over 20 million registered users and more than 40,000 retail partners, Tabby is now positioned to deliver faster, safer, and more personalized financial services at scale.
About Tabby
Tabby is a financial technology company that helps millions of people in the Middle East to stay in control of their spending and make the most out of their money. Over 40,000 global brands and small businesses, including SHEIN, Amazon, Adidas, IKEA, H&M, Samsung and Noon use Tabby’s technology to accelerate growth and gain loyal customers by offering flexible payments online and in stores. Tabby is headquartered in Riyadh and serves Saudi Arabia, the UAE and Kuwait.
Source: Zawya
