Thmanyah, the media-tech subsidiary of the Saudi Research and Media Group (SRMG), has signed a definitive six-year contract to exclusively broadcast major Saudi football tournaments. The landmark agreement is valued at SAR 2.32 billion (approximately $618 million), signaling a major shift in the region’s sports media landscape.
The contract grants Thmanyah exclusive broadcasting rights for the Saudi Pro League, the King’s Cup, the Saudi Super Cup, and the First Division League throughout the Kingdom of Saudi Arabia, the Middle East, and North Africa.
A Landmark Media Rights Agreement
The deal, which commences with the 2025/2026 season and extends through the end of the 2030/2031 season, was awarded following a competitive tender process. The process was overseen by the Saudi Pro League Association, the First Division League Association, and the Saudi Arabian Football Federation.
According to a company statement, the financial impact of the agreement is expected to be realized starting in the second half of 2025. The parent company, SRMG, will act as the guarantor for Thmanyah’s fulfillment of the contract terms.
A Hybrid Broadcasting Strategy
Thmanyah plans to implement a dual-track operational strategy to deliver the content to audiences across the region. The first track involves the launch of new free-to-air satellite channels for broad public access.
The second track will focus on a digital-first approach, offering subscription-based packages with premium features and additional content. This hybrid model aims to create an integrated digital and television broadcasting ecosystem, catering to diverse viewer preferences and maximizing reach.
About Thmanyah
Founded in 2016 and acquired by the Saudi Research and Media Group (SRMG) in 2021, Thmanyah is a media technology company based in Saudi Arabia. Initially known for its influential podcasts and documentary film production, the company has been evolving into a comprehensive media-tech platform. This major foray into live sports broadcasting represents a significant expansion of its content portfolio and a strategic move to dominate the regional media and entertainment sector.
Source: Jawlah
