The leading Saudi marketing and advertising firm, TTP Media Group, has announced the official launch of ARTAI, a new company dedicated to producing advertisements and videos entirely using artificial intelligence technologies.
A New Era of AI-Powered Creative Production
ARTAI is focused on using artificial intelligence to revolutionize the production process for video ads and marketing content. This approach aims to provide clients with innovative and rapid solutions, enhancing the efficiency and effectiveness of their marketing activities and allowing for faster and more flexible content experimentation.
A Strategic Move for TTP Media Group
The launch of ARTAI is a key part of TTP Media Group’s vision to become the largest integrated creative communications group in the Kingdom. The move allows the group to expand its business scope by adopting the latest technologies, enhancing production efficiency, and accelerating project execution for its clients. TTP Media Group has a long history of serving major clients in Saudi Arabia, including companies like Al Rajhi, Mobily, and Al-Tawuniya.
Leadership on the Future of Advertising
Iyad Al-Daoud, CEO of TTP Media Group, stated that this step aligns with the group’s vision to “adopt the latest technologies and enhance production efficiency, allowing our clients to produce high-quality content in record time.” Faisal Al-Abra, the group’s Co-founder, added that ARTAI will “enable advertising channels to experience multiple types of content with speed and flexibility.”
About the Companies
- TTP Media Group: A leading Saudi marketing and communications group founded in 2013. It operates across various sectors, including advertising, public relations, event management, and influencer management.
- ARTAI: The new, wholly-owned subsidiary of TTP Media Group, specializing in producing advertising and video content using 100% artificial intelligence tools.
Looking Ahead
The launch of ARTAI positions TTP Media Group at the forefront of the technological shift in the creative industry. By offering fully AI-generated advertising, the company is set to provide innovative and efficient solutions that could reshape how marketing content is produced and delivered in Saudi Arabia and the wider region.
Source: Jawlah
