Savvy Games Group, the Saudi Arabian gaming and esports powerhouse, has signed a Memorandum of Understanding (MoU) with Alinma Bank to explore the development of tailored banking solutions for the Kingdom’s rapidly growing gaming community. This partnership marks a significant convergence of the fintech and entertainment sectors, aiming to serve the unique financial needs of gamers and esports fans.
Bridging Gaming and Fintech
The collaboration will leverage the expertise of both entities to create innovative financial products and services. Savvy, through its world-leading esports and events business unit ESL FACEIT Group (EFG), will provide the necessary industry insights and community access. This will enable Alinma Bank to engage with and build meaningful connections with a vibrant, digitally native audience, moving beyond traditional banking offerings to create solutions that genuinely resonate with the gaming demographic.
Tapping into a High-Growth Demographic
This partnership underscores the increasing recognition of the games and esports community as a powerful economic force in Saudi Arabia. By focusing on this specific segment, Alinma Bank is tapping into a highly engaged and tech-savvy user base. Amr Sager, Chief of Staff at Savvy Games Group, commented on the trend, stating, “It is encouraging to see leading organizations in banking and other sectors placing stronger focus on our industry and its highly engaged, digitally native communities.”
Aligning with National Strategy
The initiative is closely aligned with the ambitious goals of Saudi Arabia’s Vision 2030 and the National Gaming and Esports Strategy. By fostering cross-sector collaborations like this, the Kingdom aims to support the continuous growth of its domestic games and esports industry, positioning it as a leading global hub for entertainment and innovation. The partnership between Savvy and Alinma Bank is a practical step toward building a comprehensive and supportive ecosystem for the industry’s future.
About Savvy Games Group
Savvy Games Group (“Savvy”) was formed with a mission to drive long-term growth and innovation in the games and esports industry. Backed by its shareholder, the Public Investment Fund, Savvy deploys capital over long-term horizons through acquisitions, investments, and business ventures. By expanding its portfolio and growing the games and esports ecosystem, it is shaping the future of the sector on a global scale. As Saudi Arabia’s National Champion for Games and Esports, Savvy is also focused on developing the sector’s domestic ecosystem.
Source: Zawya
