Savvy Games Group, an entity backed by Saudi Arabia’s Public Investment Fund, has signed a Memorandum of Understanding (MoU) with the Stockholm-based visual effects and cinematic production studio, NMBRS. The partnership aims to accelerate the growth of advanced creative and technical capabilities within the Kingdom’s rapidly expanding games and esports ecosystem.
Bringing World-Class Expertise to Riyadh
The agreement, signed during the D.I.C.E. video games summit in Las Vegas, establishes a framework for NMBRS to establish an operational presence in Riyadh with support from Savvy. This move is designed to bring NMBRS’s specialized services directly to the Saudi market.
NMBRS is a globally recognized studio specializing in high-end game trailers, cinematics, and real-time 3D content. The firm has an extensive portfolio, having worked on major international titles such as Battlefield, Valorant, Dune, and Call of Duty, as well as partnering with premier global events like the Esports World Cup and League of Legends Worlds.
“Saudi Arabia and the MENA region represent a rapidly growing frontier for games and esports, and we look forward to working with Savvy Games Group to better connect with the market and audiences there for future projects, partnerships, and talent development,” said Victor Hedström, Founder at NMBRS.
Fostering Local Talent and Original IP
A key focus of the collaboration is on talent development and knowledge transfer for local Saudi professionals and creators. By establishing a local presence, the partnership aims to create new opportunities for emerging talent and strengthen the domestic ecosystem.
“NMBRS brings a high level of creative capability, and their expansion into Saudi Arabia reflects the continued momentum of the market. As we establish operations together in the Kingdom, we are strengthening the ecosystem and opening new opportunities for emerging talent,” said Dr. Nika Nour, SVP and Head of International Business Development at Savvy Games Group.
The collaboration will also explore the development of original IP concepts that incorporate elements of Saudi culture, with a commitment to involving local talent throughout the creative process. This initiative directly supports the objectives of Saudi Arabia’s Vision 2030 and the National Gaming and Esports Strategy.
About Savvy Games Group
Savvy Games Group (“Savvy”) was formed with a mission to drive long-term growth and innovation in the games and esports industry. Backed by its shareholder, the Public Investment Fund, Savvy deploys capital over long-term horizons through acquisitions, investments, and business ventures. By expanding its portfolio and growing the games and esports ecosystem, it is shaping the future of the sector on a global scale. As Saudi Arabia’s National Champion for Games and Esports, Savvy is also focused on developing the sector’s domestic ecosystem.
About NMBRS
NMBRS is a Stockholm-based VFX and cinematic production studio specializing in high-end trailers, cinematics, and real-time 3D content for the global games and esports industry. The studio works with leading publishers, developers, and event organizers to deliver visually ambitious storytelling across game launches, live events, and original content. NMBRS combines creative direction, cutting-edge technical execution, and deep games industry expertise to produce cinematic experiences that connect with audiences worldwide.
Source: Zawya
