The Sharjah Research, Technology and Innovation Park (SRTIP) has announced a major refresh of its corporate identity, adopting the new unified brand name “SPARK.” The strategic move, which replaces previous variations like SRTI Park and SRTIP, signals a pivotal shift towards clearer communication and is designed to amplify Sharjah’s growing reputation as a global hub for innovation.
A Strategic Vision for Growth
The rebranding reflects a broader strategic vision aimed at reinforcing the park’s institutional identity as it enters a new phase of evolution. According to CEO Hussain Al Mahmoudi, the change is about solidifying SPARK’s role as a key driver of research and development in the region.
“We are entering a defining phase in the Park’s evolution focused on solidifying its role as a key driver of research and innovation in the region,” said Al Mahmoudi. “The refreshed identity reflects this transformation and unifies the way we communicate with our local and international partners under one cohesive vision that embodies our ambition to be a global destination for innovation and knowledge.”
Crafting a Unified Brand Identity
The new name is more than just a cosmetic update; it represents a fundamental renewal of the park’s communication strategy. The rebrand follows the release of a new corporate film last month that presented the park’s mission through an engaging cinematic narrative, setting the stage for this next chapter.
Juma Al Haj, Director of Strategic Communications and Marketing, described the move as a natural evolution. “SPARK is not just a new name—it’s a renewal of how we communicate with the world,” he stated. “It embodies the energy, creativity, and vitality that define our mission as a catalyst for innovation in Sharjah.” This change aims to bring all of the park’s initiatives—from research and entrepreneurship to community engagement—under one cohesive and powerful identity.
The Meaning Behind SPARK
The name “SPARK” was chosen after a comprehensive review of the park’s communication experience. It addresses previous challenges where the abbreviation “SRTI Park” was often mispronounced or caused confusion. The new name is built on several key principles: it is simple, memorable, and evokes the “spark” of creativity that is central to the park’s mission. Its global appeal is designed to enhance visibility in international markets, aligning with Sharjah’s vision for worldwide outreach and establishing an emotional connection that symbolizes the ignition point for new ideas.
About SPARK
SPARK, formerly the Sharjah Research, Technology and Innovation Park, is a free zone dedicated to fostering an ecosystem that connects knowledge, technology, and creativity. It serves as a catalyst for innovation in Sharjah and the wider region by supporting research, promoting entrepreneurship, and facilitating collaboration between academia, government, and industry to drive economic growth and development.
Source: Zawya
