Superbrands, the independent global authority on branding, hosted its 21st Annual Superbrands Tribute Event in Dubai, celebrating the enduring excellence and influence of the UAE’s most trusted brands. The prestigious gathering, held on November 5 at the Media Rotana, brought together industry leaders and marketing visionaries to honor the 29 organizations that have set the benchmark for success in the nation’s dynamic market.
A Celebration of Brand Excellence
The event underscored the importance of building a powerful brand legacy in a competitive landscape. Earning the Superbrand title is a significant achievement, awarded after a stringent evaluation process managed by the UAE Brand Council and voted on by over 2,000 senior industry professionals. Brands were assessed on key metrics including market reputation, customer loyalty, sustained innovation, and overall contribution to their respective sectors.
“Each of the brands honored this year represents the spirit of excellence that defines the UAE,” said Mike English, Director of Superbrands Middle East. “Superbrands is proud to recognize organizations that have continued to raise the bar for quality, trust, and innovation. Their success stories serve as an inspiration for the wider business community and reflect the UAE’s commitment to building brands that make a lasting impact both regionally and globally.”
The Class of 2025 Honorees
This year’s winners represent a diverse cross-section of the UAE economy, from home-grown enterprises to global giants operating in the region. The list includes leaders in healthcare, retail, finance, manufacturing, and technology, showcasing the breadth of branding success across the Emirates.
The 2025 Superbrands are:
- AJMS Global
- Al Ain Farms
- Al Kabeer
- Al Manar Mall
- Al Rostamani Group
- Alpen Capital
- Aster DM Healthcare
- Axiom Global
- BinSina Pharmacy
- Blue Ocean
- Dr Joy Dental Clinic
- Elite Group Holding
- Equiti
- Geepas
- General
- HollandPark
- InsuranceMarket.ae
- Investo UAE
- Jawhara Jewellery
- Kreston Menon
- Lubrex
- Nando’s
- NMC Healthcare
- Nobel
- Nutridor
- Piece of You
- Social Cash
- Sonichive
- Touri
The Minds Behind the Mark
The integrity of the Superbrands selection process is overseen by the UAE Superbrands Council, a panel of renowned industry experts and business leaders. The council includes:
- Mike English, Director, Superbrands Middle East and North Africa
- HE Saud Salim Al Mazrouei, Director, Hamriyah Free Zone Authority and Sharjah Airport International Free Zone Authority
- John Brash, Founder and CEO, Brash Brands
- Paras Shahdadpuri, Chairman, Nikai Group of Companies
- Raju Menon, Chairman and Managing Partner, Kreston Menon
- Neeraj Teckchandani, CEO and Director, Apparel Group
- Alisha Moopen, Deputy Managing Director, Aster DM Healthcare
- Rohit Walia, Executive Chairman and CEO, Alpen Capital ME Limited
- George Kunnappally, Managing Director, Nando’s
- Dr. Raza Siddiqui, Executive Director, RAK Hospital and Chief Executive Officer, Arabian Healthcare Group
- Waseem Al Halabi, Board Member, Abu Dhabi Chamber of Commerce and Industry
- Niranjan Gidwani, Consultant Director, Charter Member, TIE Dubai
- John Deykin, Branding Expert
About Superbrands
Superbrands is the world’s largest independent arbiter of branding. It identifies and pays tribute to exceptional brands by recognizing, rewarding, and reinforcing leading brands from all over the world. The Superbrand status is a coveted award that strengthens a brand’s position, adds prestige, and reassures consumers and suppliers that they are buying the best brand in its category.
Source: Zawya
