Deel, a Syrian e-commerce platform specializing in vintage and secondhand apparel, has successfully closed its pre-seed funding round. The investment was led by a group of prominent angel investors, including Firas Khalifeh, and Ruba Hachim. While the specific financial details of the round remain undisclosed, the capital injection marks a significant milestone for the burgeoning Syrian tech ecosystem.
Digitizing the Thrift Experience
Founded by Rama Abdlbaset, Deel aims to revolutionize the traditional “Bala” (secondhand) market in Syria by integrating technology into the shopping experience. The platform addresses long-standing challenges in the used clothing sector, such as fragmented supply and inconsistent quality. By centralizing buyers and sellers in a single digital marketplace, Deel is working to build a structured environment for sustainable fashion.
The startup focuses on high-quality standards, ensuring that all items undergo a rigorous cleaning and disinfection process before reaching the customer. This commitment to quality control, combined with integrated delivery services, is designed to build trust with a consumer base accustomed to traditional, informal secondhand markets.
Scaling Through Data and Innovation
In a statement regarding the investment, Abdlbaset emphasized that the funding will be utilized to accelerate platform development and enhance user engagement. A core pillar of Deel’s strategy is the use of data analytics to understand market needs and predict consumer trends. This data-driven approach allows the platform to adapt its offerings continuously, ensuring it meets the evolving expectations of Syrian shoppers.
The company’s immediate roadmap focuses on establishing a nationwide presence across Syria. Once local market dominance is achieved, Deel envisions expanding its sustainable fashion model across the wider MENA region, tapping into the global shift toward circular economies and conscious consumerism.
About Deel
Deel is the first e-commerce platform in Syria dedicated to vintage, secondhand, and outlet fashion. The startup is on a mission to create a cultural and sustainable impact by reviving the secondhand clothing scene through digital innovation. By offering services that include quality assurance, sterilization, and reliable logistics, Deel provides a modern alternative to traditional retail, catering to eco-conscious and budget-friendly consumers.
Source: Riyada Plus
