In a move reinforcing its commitment to Kuwait’s digital future, talabat, the region’s leading on-demand delivery platform, recently concluded its strategic sponsorship of the International Conference on Artificial Intelligence in Public Relations and Customer Service. The event, organized by the Kuwait Public Relations Association (KPRA), brought together industry leaders to explore the integration of AI in line with the goals of Kuwait Vision 2035.
Championing Digital Transformation
The conference, held under the patronage of His Excellency Abdulrahman Baddah Al-Mutairi, Minister of Information and Culture and Minister of State for Youth Affairs, served as a vital platform for national and international experts. Discussions centered on shaping a digitally-driven future for corporate communications and customer service in Kuwait.
In recognition of its significant contribution, talabat was honored for its strategic sponsorship and also received the “Best Influential Company in Community Awareness” award. The accolade was accepted by Abdullah Al-Mansour, Director of Communications, Public Affairs, and Corporate Responsibility at talabat Kuwait.
A Dual Approach to Innovation
During the main panel discussion on “Digital Transformation in Public Relations and Media,” Al-Mansour offered key insights into talabat’s innovation philosophy. He emphasized a balanced strategy that prioritizes both technological advancement and human capital.
“At talabat, we adopt a dual approach to investment. As we develop advanced smart tools to enhance operational efficiency, we prioritize investing in our human capital to ensure they possess the necessary skills to operate these tools,” Al-Mansour stated. “Integrating AI is not an end in itself, but rather a means to support informed and sustainable decision-making.”
Leveraging Local Expertise with AI
Al-Mansour highlighted that talabat’s deep-rooted presence in the local market provides a unique competitive advantage in deploying new technologies. With over two decades of operational knowledge, the company is positioned to apply AI with greater precision.
“Our accumulated knowledge of the Kuwaiti market over more than 22 years enables us to utilize AI more effectively, especially in content creation and audience engagement,” he added. “We rely on AI as a proactive risk management tool through real-time monitoring of media and social media platforms, which enhances our ability to respond flexibly and responsibly.”
The conference agenda addressed critical topics including digital PR strategies, cybersecurity, data privacy, and ethical considerations in the age of AI, further cementing the event’s role in advancing the national conversation on technology.
About talabat
Founded in Kuwait in 2004, talabat is a leading online food and grocery delivery platform in the MENA region. The company operates across several countries, connecting millions of customers with a vast network of restaurants, grocery stores, and local shops through its advanced technology platform.
Source: Zawya
