Talabat, the MENA region’s leading on-demand delivery platform, has announced a new strategic partnership in Kuwait with Ali Abdulwahab Al Mutawa Commercial Co. (AAW). The collaboration will bring products from the major sports retailer Intersport onto the Talabat platform, offering customers fast, 30-minute delivery on premium sportswear, gear, and accessories. Initially, the service will feature more than 1,000 products from Intersport’s inventory.
Expanding The Quick Commerce Frontier
This partnership marks a significant step in Talabat’s expansive growth strategy, reinforcing its evolution from a food delivery service to a comprehensive quick commerce provider. By adding a major sports retailer to its portfolio, Talabat is solidifying its position as a go-to platform for all everyday retail essentials, from groceries and beauty products to high-quality athletic gear. The move sets a new benchmark for convenience within Kuwait’s sports and fitness community.
A Strategic Move For Digital Retail
The collaboration aligns with Kuwait’s broader economic goals, particularly the New Kuwait Vision 2035, which aims to digitize the country’s retail sector. By providing a powerful digital sales and logistics channel, Talabat enables established brick-and-mortar brands like Intersport to thrive in the growing e-commerce landscape.
Commenting on the partnership, Bader Al-Ghanim, Vice President and Managing Director of Talabat Kuwait, said: “The lifestyle in Kuwait today is considered fast-paced and diverse, which constantly drives us to enhance our services and expand our partnerships to meet the evolving needs of our customers. Our partnership with Ali Abdulwahab Al Mutawa Commercial Co., through its brand Intersport, adds a new dimension to the shopping experience on the talabat app, by giving users easy and fast access to a wide selection of high-quality sports essentials.”
Fulfilling On-Demand Consumer Needs
The partnership is a direct response to the increasing consumer demand for speed and convenience. For a globally recognized brand like Intersport, with over 5,500 stores worldwide, the collaboration leverages Talabat’s advanced logistics network to reach customers more efficiently than ever before.
Khalid Faisal Al Mutawa, Deputy CEO of AAW, stated: “We are delighted to kickoff this strategic partnership with talabat, who continue to raise the bar for on-demand online shopping in the region, allowing us to respond to customers across Kuwait faster than ever before with a 30-minute delivery promise.”
About Talabat
Talabat is a leading on-demand online ordering platform in the MENA region, providing delivery services for a wide range of products including food, groceries, pharmaceuticals, flowers, and other retail items. It operates across several countries, redefining convenience by expanding its partner portfolio to cover all corners of day-to-day essentials.
About Ali Abdulwahab Al Mutawa Commercial Co
Ali Abdulwahab Al Mutawa Commercial Co. (AAW) is one of Kuwait’s oldest and largest retail and distribution conglomerates. The company operates in various sectors, including consumer goods, pharmaceuticals, and furniture, and is the official partner for numerous leading international brands in the country, such as Intersport.
Source: Zawya
