Tunisian retail-tech startup Anavid has announced the successful closing of a $200,000 Pre-Seed funding round from Madica, the Africa-focused investment program managed by global venture capital firm Flourish Ventures. The new capital is earmarked to accelerate the company’s regional expansion and advance its proprietary AI-powered technologies.
Fueling Tech Development and Regional Growth
With the fresh injection of funds, Anavid plans to significantly scale its operations across the region. The investment will be crucial in further developing its sophisticated AI and visual data analysis platform, allowing the startup to enhance its product offering and reach a wider base of retail clients seeking to optimize their in-store environments.
AI-Powered Video Analytics for Retailers
Anavid provides an intelligent software solution that integrates seamlessly with existing in-store surveillance cameras. By leveraging artificial intelligence and computer vision, the platform analyzes video feeds and shopper behavior data in real-time. This technology offers retailers a dual benefit: it helps mitigate losses from theft by identifying suspicious activities while simultaneously generating actionable insights to improve the overall customer experience and store layout.
Madica’s Pan-African Support Program
The investment in Anavid aligns with Madica’s mission to empower and accelerate the growth of promising early-stage startups across Africa. As part of the funding, Anavid will join Madica’s comprehensive 18-month program, which provides specialized training, executive mentorship, and valuable networking opportunities with a global community of investors and industry experts.
About Anavid
Founded in Tunisia, Anavid is a technology startup specializing in AI-driven solutions for the physical retail sector. Its platform uses computer vision to analyze video streams from standard security cameras, providing retailers with critical data to reduce shrinkage, understand customer journeys, and enhance operational efficiency.
Source: Jawlah
