UAE LegalTech EasyWill Partners With REELLY AI to Secure Expat Real Estate Assets

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With updated inheritance regulations taking effect across the emirates, two local startups are merging property technology and legal frameworks to protect expatriate wealth. EasyWill, an AI-driven digital will creation platform, has entered a strategic partnership with B2B proptech network REELLY AI. The alliance enables over 60,000 real estate agents to directly offer estate planning tools to property investors, addressing a critical gap in wealth protection for foreign buyers.

Quick Facts

  • EasyWill provides digital will creation via REELLY AI’s network.
  • UAE will registrations doubled to over 11,000 in 2025.
  • New 2026 rules affect heirless expat assets in the UAE.

The partnership arrives as the UAE implements significant changes to its inheritance rules. Under regulations introduced in January 2026, financial assets located in the UAE belonging to expatriates without registered heirs may be designated as charitable endowments. This policy update has triggered an immediate response from the market, making proper estate planning a mandatory consideration for property investors.

Demand for legal estate documentation has already experienced a sharp upward trajectory. According to the Abu Dhabi Judicial Department (ADJD), over 11,000 wills were registered in 2025 alone. This figure more than doubled the registrations recorded in 2024 and brought the total number of registered wills to over 21,000.

The data highlights a growing awareness among residents and international investors regarding the necessity of securing their assets and protecting their families in an evolving regulatory environment.

Merging PropTech and LegalTech for Real Estate Agents

Through this integration, REELLY AI will offer its network of real estate agents direct access to EasyWill’s automated platform at a preferred rate. The system allows agents to guide clients through the process of creating and registering compliant wills entirely online. Designed for a diverse expatriate population, the platform supports multiple languages and can be accessed globally.

By embedding estate planning directly into the property acquisition process, real estate professionals can transition from transactional brokers to holistic advisors, adding a layer of long-term asset security for their buyers.

“This partnership is about empowering agents to deliver greater value to their clients at a time when it matters most,” said Alessandro Console, Co-founder and CEO of EasyWill.

“In this current environment, services like this help ensure that valuable client relationships are not lost. More importantly, it allows brokers to go beyond transactions and demonstrate that they genuinely care about their clients’ long-term security and peace of mind,” Console added.

REELLY AI currently connects tens of thousands of agents across the UAE and international markets with major property developers. The proptech startup already provides AI-powered tools for creating branded presentations and pulling data insights across more than 1,350 local real estate projects.

“With this partnership, we are equipping our agents with more than just sales tools, we are giving them the ability to support their clients in making informed, future-focused decisions,” stated Vitalii Ryzhak, Co-founder and CEO of REELLY AI.

“As the UAE market matures, trust and long-term relationships are becoming increasingly important. By enabling agents to facilitate estate planning solutions, we are helping them build deeper credibility while addressing a critical need among property investors,” Ryzhak noted.

About EasyWill

EasyWill is a UAE-based legal tech company simplifying will creation and estate planning for expatriates and residents. Founded by Alessandro Console, Claudio Giannetti, and Alex Canciello, the startup provides a fully digital platform for users to create, notarize, and register their wills in accordance with UAE federal law. The service secures legal recognition through the Abu Dhabi Judicial Department (ADJD) and includes certified Arabic translation and encrypted storage, eliminating the need for physical appointments.

About REELLY AI

REELLY AI is a B2B proptech platform that connects over 60,000 real estate agents with developers across the UAE and international markets. The platform provides AI-driven analytics, branded presentation tools, and market insights spanning over 1,350 real estate projects. Recognized among the top five tech startups in the Middle East, REELLY collaborates with the Dubai Land Department to optimize agent communication, lower marketing costs for developers, and accelerate property sales through data-driven solutions.

Source: Zawya

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