Abu Dhabi-based investment firm 2PointZero Group has officially participated in the Series G preferred equity financing round for US-based health and wellness technology platform WHOOP. The investment, led by Collaborative Fund, marks a strategic expansion for the UAE powerhouse into the global consumer health sector, while simultaneously strengthening WHOOP’s operational footprint across the Middle East.
Quick Facts
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2PointZero joins WHOOP Series G led by Collaborative Fund.
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Global wearables market expected to reach $300 billion by 2032.
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WHOOP expands UAE operations alongside its Unilabs partnership.
Strategic Capital for Consumer Health Tech
2PointZero Group, listed on the Abu Dhabi Securities Exchange, actively targets businesses with strong unit economics and scalable subscription models. The firm views consumer health technology as a high-growth vertical with long-term compounding potential, citing projections that the global consumer wearables market will approach $300 billion over the next decade.
Samia Bouazza, CEO of 2PointZero Group, highlighted the rationale behind backing the Boston-based wearables company.
“At 2PointZero, we deploy capital where growth, strong fundamentals, and scalability align,” said Bouazza.
“We believe WHOOP has built a defensible moat at the intersection of technology, health, and data and is a category-defining platform with strong unit economics, a deeply engaged community, and a clear path toward scaled profitability.”
WHOOP Accelerates UAE Market Expansion
Founded in 2012, WHOOP has aggressively scaled its subscription-based health monitoring model worldwide. The company has maintained a presence in the UAE since forming an initial partnership with Expo 2020 Dubai in 2017.
Will Ahmed, Founder and CEO of WHOOP, emphasized the strategic importance of the Middle East to the company’s international roadmap.
“We are proud to partner with 2PointZero Group as WHOOP enters its next phase of global growth,” Ahmed stated.
“Today, the UAE has become one of our strongest international markets. This investment will help accelerate our growth in the UAE and globally as we continue to redefine how people understand and improve their health.”
The wearable company continues to release new hardware and localized services. Following the launch of its 5.0 and MG models in May 2025, WHOOP partnered with Unilabs to introduce its Advanced Labs program directly in the UAE. This initiative provides local members with access to a comprehensive 65-biomarker blood testing panel, further integrating the hardware with clinical-level data insights.
About 2PointZero Group
2PointZero Group PJSC is an Abu Dhabi-based investment firm focused on the energy and consumer sectors. The company operates an AI-enabled, diversified portfolio designed for efficiency and compounding returns. By emphasizing disciplined capital allocation and digital integration, 2PointZero aims to generate sustainable growth and long-term shareholder value across the new economy.
About WHOOP
Headquartered in Boston and founded in 2012, WHOOP is a wearable health and fitness coach designed to optimize human performance. The platform offers continuous health monitoring, tracking sleep, recovery, strain, and longevity metrics. To date, the company has raised over $900 million in venture capital, ships to 56 countries, and provides intelligent health guidance to athletes, executives, and general consumers globally.
Source: Zawya
