Dubai-based B2B auto parts marketplace, Buyparts24, has announced a strategic joint venture with BSG Auto Parts, a leading Turkish manufacturer and global distributor. The landmark agreement, unveiled at Automechanika Dubai, is set to significantly enhance the automotive aftermarket supply chain across the MENA region.
This partnership combines Buyparts24’s advanced digital platform and regional market expertise with BSG’s extensive product portfolio and global distribution network, aiming to streamline procurement and improve service delivery for automotive businesses.
A Strategic Alliance for Regional Dominance
The joint venture grants Buyparts24 exclusive rights to distribute BSG Auto Parts’ comprehensive range of products within the UAE. The collaboration will leverage Buyparts24’s e-commerce infrastructure to ensure efficient delivery and accessibility for garages, workshops, and fleet operators.
The strategic vision extends beyond the UAE, with plans for phased expansion into key GCC markets including Saudi Arabia, Qatar, and Oman. This move positions the new entity to become a dominant force in the region’s rapidly growing automotive aftermarket sector.
Digitizing the Automotive Aftermarket
At the core of this partnership is the goal to digitize and modernize a traditionally fragmented industry. By integrating BSG’s vast inventory into its online platform, Buyparts24 offers a one-stop-shop solution that promises competitive pricing, transparency, and expedited logistics.
Mohammed Rokni, CEO of Buyparts24, commented on the venture, stating, “This collaboration is a testament to our commitment to innovation and excellence. By combining our technological prowess with BSG’s manufacturing excellence, we are poised to redefine the standards of the auto parts industry in the region.”
Echoing this sentiment, a representative from BSG Auto Parts remarked, “The MENA region is a key growth market for us. Partnering with Buyparts24 provides the digital infrastructure and local expertise necessary to effectively serve this dynamic market. We are excited to bring our quality products to a wider audience through this strategic alliance.”
About Buyparts24
Buyparts24 is a UAE-based B2B e-commerce platform dedicated to the automotive aftermarket. The company aims to simplify the procurement of auto spare parts for businesses by providing a comprehensive online marketplace that connects them with a wide network of trusted suppliers, ensuring efficiency, transparency, and competitive pricing.
Source: Zawya
