Climaty AI, a UAE-based startup operating at the intersection of climate technology and marketing, has successfully raised $2 million in an early-stage funding round. The investment was led by the venture capital fund Turbostart, with participation from several AI experts and angel investors. The new capital will be used to advance the company’s innovative “Agentic AI” model, which aims to enhance marketing campaign performance while simultaneously reducing their carbon footprint.
Building an Agentic AI for Sustainable Marketing
The core of Climaty AI’s mission is to develop a self-learning marketing architecture that can autonomously manage advertising campaigns from start to finish with human oversight. This system is designed to adapt to campaign objectives in real-time, optimizing for performance while making environmentally conscious decisions. The funding will directly support the buildout of this technology, which seeks to provide a transparent and efficient alternative to traditional marketing methods that often have a significant environmental impact.
A Four-Agent AI Framework
Climaty AI’s platform is built upon four distinct AI-powered agents that automate and streamline the entire campaign lifecycle. The “Campaign Builder” handles initial planning and strategy, the “Creator” produces the necessary content, the “Optimizer” works to continuously improve campaign results, and the “Analytics” agent measures performance and provides insights. Together, these tools significantly reduce manual labor and offer greater clarity and effectiveness for marketing teams.
Cross-Industry Application and Future Expansion
The company has already conducted successful pilot programs for its solutions across a range of diverse sectors, including e-learning, healthcare, automotive, and consumer goods. With the new injection of capital, Climaty AI plans to scale its operations and accelerate its expansion into new markets, addressing the growing global demand for high-performance marketing solutions that are also sustainable.
About Climaty AI
Climaty AI is a UAE-headquartered startup pioneering the “CliMarTech” (Climate + Marketing Technology) space. The company develops AI-driven solutions that empower brands and agencies to run highly effective marketing campaigns while measuring, optimizing, and offsetting their carbon impact.
Source: Jawlah
