CUSP, a new Dubai Financial Services Authority (DFSA) regulated wealth management and investment platform, has officially launched in the United Arab Emirates. The FinTech firm is set to redefine the investment landscape by introducing a hybrid advisory model that makes institutional-grade wealth management accessible to all investors, regardless of their portfolio size.
Challenging the Status Quo
The launch addresses a significant gap in the UAE market, where professional wealth management has traditionally been reserved for high-net-worth individuals, typically requiring minimum investments of $200,000 and carrying annual fees exceeding 2%. CUSP dismantles these barriers by allowing users to begin investing with as little as $25 and charging a transparent 0.75% annual portfolio management fee.
Ramesh Murthy, Senior Executive Officer at CUSP, commented on the launch, “For too long, professional wealth management in the region was a privilege for the few. We built CUSP to challenge the status quo and redefine the WealthTech landscape in the GCC. By leveraging technology, we don’t just lower fees; we provide the same level of sophistication, such as optimised risk-adjusted portfolios and direct indexing, that was previously reserved for ultra-high-net-worth individuals.”
A Hybrid Approach to Investing
CUSP’s platform uniquely combines AI-driven technology for personalised portfolio construction and continuous optimisation with essential human oversight. Users have on-demand access to licensed financial advisors, including a complimentary initial consultation, merging the efficiency of a robo-advisor with the tailored guidance of a human expert.
Key features of the platform include access to a broad range of US-listed stocks and ETFs, Shariah-compliant investment options approved by a dedicated Shariah Supervisory Board, and bilingual customer support in English and Arabic.
Aligning with the UAE’s Digital Finance Vision
CUSP’s launch aligns with the UAE’s strategic goal of becoming a global digital financial hub. Operating under the DFSA’s internationally respected regulatory framework, the platform reinforces the government’s commitment to fostering financial innovation while ensuring robust investor protection. By offering sophisticated strategies like direct indexing to retail investors, CUSP sets a new standard for wealth management in the region, moving beyond the limited options of traditional robo-advisors and the high entry barriers of private banks. The platform is now available for download on both iOS and Android devices.
About CUSP
CUSP is a DFSA-licensed and regulated DIFC-based wealth management and investment platform that provides institutional-grade portfolio management to retail investors. Through a combination of AI technology and human expertise, CUSP offers transparent pricing, global market access, and Shariah-compliant investment options. The platform is regulated by the Dubai Financial Services Authority (DFSA), Reference No. F011420.
Source: Zawya
