du, the UAE-based telecom and digital services provider, has announced the launch of the world’s first Arabic Telecom Large Language Model (LLM). The cross-sector initiative was developed in collaboration with global technology leaders Microsoft and Nokia, alongside Khalifa University’s 6G Research Centre and the International Telecommunication Union (ITU).
Key Highlights
This groundbreaking initiative sets a new benchmark for localized AI in the telecommunications industry:
- World First: The launch of the first Large Language Model specifically designed for telecom operations in the Arabic language.
- Strategic Collaboration: A major cross-sector partnership between du, Microsoft, Nokia, Khalifa University, and the ITU.
- Sovereign AI Focus: The model was developed entirely in the UAE to enhance process efficiency and support the nation’s vision for sovereign AI.
- Initial Use Case: The LLM will initially be used for internal telecom operations, including customer complaint handling and device troubleshooting.
An AI That Speaks the Language of the Region
The du Arabic Telecom LLM is designed to provide culturally fluent and context-aware dialogue that reflects the linguistic and cultural nuances of the UAE. By enabling real-time customer complaint handling, device troubleshooting, and operational insights, the model aims to significantly improve internal efficiency and enhance the customer experience. Developed entirely in the UAE, the model aligns with national language and cultural standards, ensuring accurate and meaningful application across critical infrastructure.
A Partnership to Drive Regional Innovation
The development of the LLM is a result of a powerful cross-sector collaboration that integrates global technology expertise, regional research leadership, and international policy guidance.
“du Arabic Telecom LLM reflects our commitment to improving internal efficiency and customer experiences using advanced, culturally attuned solutions,” said Saleem AlBlooshi, Chief Technology Officer at du. “Together with our esteemed partners, Microsoft, Nokia, Khalifa University and ITU, we are building a future where AI speaks our language, understands our context, and drives real operational transformation and impactful customer experiences”.
Looking Ahead
While the model’s first use cases are focused on internal operations, du and its partners aim to extend its scope to customer-facing applications and multilingual support in the future. The collaboration positions du’s Arabic Telecom LLM as a benchmark for localized, responsible AI applications in the global telecom industry, reinforcing the UAE’s leadership in next-generation digital transformation.
Source: MEA Tech Watch
