ABHI, the financial wellness platform revolutionizing earned wage access and SME financing in emerging markets, has been selected to join Mastercard’s highly competitive Start Path Small Business program. The fintech company is one of just eight startups chosen globally for the latest cohort, marking a significant milestone for the MENAP technology ecosystem.
A Global Recognition For MENAP Fintech
Mastercard’s Start Path program is designed to support and scale innovative startups that are building simple, smart, and secure digital solutions for small and medium-sized enterprises (SMEs) worldwide. ABHI’s inclusion places it alongside other pioneering companies like INI, SiFi, TogoAgro, TurnKey Lender, Conduiit, Tracflo, and Morado, all of which are transforming how SMEs manage their financial resources. As part of the program, ABHI will gain invaluable opportunities to collaborate with Mastercard’s product and innovation teams, receive expert mentorship, and access the global giant’s extensive network of partners.
ABHI’s Mission and Regional Impact
Founded in 2021, ABHI was established to combat the challenges posed by outdated financial systems and limited credit access in emerging markets. “I witnessed how outdated financial systems and limited access to credit have held back individuals and businesses in emerging markets,” stated Omair Ansari, Co-Founder and CEO of ABHI. “My vision for the future is financial technology that helps people everywhere with instant access to the resources they need to grow, thrive, and achieve their goals.”
The company has rapidly expanded its footprint across Pakistan, the UAE, Saudi Arabia, and Oman, promoting financial inclusion through its innovative credit-bridging products. To date, ABHI has served over one million users and onboarded more than 5,000 companies across industries ranging from manufacturing and healthcare to technology. The platform has processed approximately five million transactions, with a total value exceeding $500 million across its operating markets.
About ABHI
ABHI is a neobank that offers a comprehensive suite of financial solutions, including Earned Wage Access, Payroll Processing, Payroll Financing, and SME Financing. The company aims to drive economic growth and create lasting social impact through its technology. ABHI has received recognition from Hub71 and Endeavor and made history as the first fintech in the MENAP region to be named a Technology Pioneer 2023 by the World Economic Forum. It was also recently selected as one of the Future 100 companies in the UAE.
Source: Zawya
