Keeta, the international delivery platform of Chinese technology giant Meituan, is set to officially launch its services in Dubai on September 27, 2025. The company enters the competitive UAE market with an aggressive launch strategy, offering new users 50 percent off their first meal, free delivery on all orders, and an on-time delivery promise that includes compensation for delays.
A New Competitor In A Dynamic Market
Following successful expansions into other key regional markets including Saudi Arabia, Kuwait, and Qatar, Keeta’s arrival in Dubai marks a significant milestone in its Middle East strategy. The platform will feature a diverse mix of restaurants, including popular local establishments like Laffah and Feras Sweets, alongside international chains such as Hardee’s and Nando’s. The launch is poised to increase competition and provide consumers with more choice in one of the region’s most dynamic food delivery markets.
Service Built On Reliability And Value
Keeta is entering the UAE with a clear focus on three core commitments: reliable service, a diverse selection of restaurants, and consistent value for customers. The platform’s on-time delivery guarantee is a key differentiator, promising compensation if an order is delayed. Furthermore, Keeta is offering long-term free delivery without requiring subscription fees or imposing hidden costs. Cynthia Chen, General Manager of Keeta UAE, stated, “The UAE brings together a diverse community that values trust, speed, and simplicity, and our goal is to meet those expectations consistently while fostering meaningful, long-term partnerships.”
Backed By Global Technology
Keeta is supported by the extensive technological expertise and scale of its parent company, Meituan, which handles over 150 million daily orders and serves more than 770 million users globally. This backing provides Keeta with advanced technology and a robust operational model focused on creating a dependable delivery experience for users, merchants, and delivery partners. The company’s entry aligns with the UAE’s digital transformation goals under Vision 2031 and Centennial 2071.
About Keeta
Keeta is a technology-driven delivery platform that connects consumers with local food and retail merchants. As the international subsidiary of Meituan, China’s leading food delivery platform, Keeta is committed to providing localized, high-quality services. Operating under the mission “We help people eat better, live better,” the platform aims to benefit the entire ecosystem of consumers, merchants, and couriers.
Source: Zawya
