The UAE-based mental wellness platform Hoopla has been named the Best HealthTech Startup at the Global Startup Awards (GSA) Middle East regional competition. An alumnus of the Mohammed Bin Rashid Innovation Fund (MBRIF) Innovation Accelerator and Techstars FC23, the startup’s victory marks a significant milestone for the Emirates’ homegrown health technology sector as it prepares to compete on a global scale.
Advancing To The Global Grand Finale In Malta
Following its regional success, Hoopla will represent the Middle East at the GSA Global Grand Finale, scheduled to take place in Valletta, Malta, on May 7-8, 2026. The event will be integrated into the EU-Startups Summit, providing the Dubai-born startup with a high-visibility platform to engage with over 300 international investors and 2,500 ecosystem leaders. The crowning of the global winners will take place on the main stage, offering Hoopla the opportunity to showcase its innovative approach to family mindfulness to a worldwide audience.
Driving Innovation In Family Mental Wellness
Hoopla has gained significant traction for its unique approach to reducing passive screen time and managing childhood stress. By transforming mobile devices into multi-sensory calming tools using haptics and scientific research, the platform addresses a critical gap in the digital wellness market. The startup provides tailored content, including guided meditations, “stress-busters,” and calming bedtime stories designed to help parents and children find connection and emotional balance in an increasingly digital world.
Recognition Within The MBRIF Ecosystem
The win has been celebrated by the Mohammed Bin Rashid Innovation Fund, which has been instrumental in supporting Hoopla’s growth through its Innovation Accelerator program. This regional accolade underscores the effectiveness of the UAE’s startup support infrastructure in nurturing companies that can compete and win in international competitions. Hoopla’s journey from a local accelerator to the global stage in Malta highlights the maturing nature of the UAE’s HealthTech and wellness ecosystem.
About Hoopla
Founded in 2022 and based in Dubai, Hoopla is a mental wellness application designed specifically for children and their parents. The platform utilizes haptic technology and research-backed mindful content to turn phones into portable calming tools, aiming to reduce tantrums and promote active mindfulness. As a Techstars-backed entity and MBRIF alumnus, Hoopla focuses on providing families with accessible tools for emotional regulation and multi-sensory engagement.
