Meedaf, the Abu Dhabi Global Market (ADGM) based financial services platform, has announced a strategic partnership with InDebted, a global leader in AI-powered collections infrastructure. The collaboration includes a direct investment by Meedaf into InDebted’s UAE entity, aiming to significantly expand the fintech’s presence and introduce a new standard for debt resolution across the GCC.
A Strategic Push Into Modern Financial Services
The partnership combines Meedaf’s deep regional expertise and extensive networks with InDebted’s modern, empathy-led debt resolution solutions. This synergy is designed to accelerate growth in the UAE and establish a new benchmark for how financial organizations innovate to foster consumer financial wellbeing. The investment will be directed toward strengthening regional operations by establishing a dedicated UAE hub, enabling further expansion into key sectors. This agreement marks the second major strategic partnership on the Meedaf platform, following its joint venture with Brink’s earlier in 2025.
AI-Driven Empathy For Debt Collection
Founded in Australia in 2016, InDebted disrupted the traditional collections industry by placing customer financial wellbeing at the core of its technology-driven model. The company launched its UAE operations in March 2025, initially serving consumer lenders, fintechs, and Buy Now Pay Later (BNPL) providers. This new partnership with Meedaf will accelerate its expansion into banking, financial services, government, and telecommunications, bringing its AI-powered, customer-centric approach to a broader market.
Vision For The GCC Market
Leaders from both organizations highlighted the transformative potential of the collaboration. “Meedaf is committed to building partnerships that transform the financial services landscape in the UAE and the wider GCC,” commented Engineer Abdulla Abdul Aziz AlShamsi, Managing Director and CEO of Meedaf. “Together, we will provide financial institutions and their customers with solutions that are not only more efficient, but also empathetic and empowering.”
Josh Foreman, Founder and CEO of InDebted, added, “This partnership with Meedaf is particularly significant, as the UAE represents a distinctly dynamic market. By combining our AI-powered solutions with Meedaf’s market expertise, we will set a new benchmark for debt resolution that prioritises dignity, choice, and positive outcomes for consumers and businesses alike.”
About Meedaf
Based in Abu Dhabi Global Market (ADGM), Meedaf is a financial services platform with interests in a portfolio of companies that provide institutions across the GCC with advanced financial, automation, security and operational solutions. Its offerings allow clients across the financial ecosystem to reduce costs, improve efficiency and unlock greater value.
About InDebted
InDebted is a global fintech transforming the way organisations and their customers experience the debt resolution process. Organisations worldwide choose InDebted’s AI-powered collections and decisioning solutions to move beyond outdated methods, deliver better consumer experiences and support financial wellbeing. With operations across seven countries and growing, InDebted is driven by its mission to change the world of consumer debt for good.
Source: Zawya
