Miral, Abu Dhabi’s leading creator of immersive destinations, has announced the launch of the Miral Impact Fund in partnership with the Authority of Social Contribution – Ma’an. The new fund is designed to deliver measurable social and environmental impact, marking a significant evolution in Miral’s corporate social responsibility strategy and aligning with Abu Dhabi’s long-term development objectives.
A Strategic Partnership for Responsible Growth
The Miral Impact Fund represents a key collaboration with Ma’an, the Abu Dhabi Government’s official channel for receiving social contributions. This partnership aims to create a powerful platform that channels collective contributions towards high-impact projects, fostering a culture of sustainable social responsibility across the emirate. The fund is positioned as a catalyst for responsible growth, providing a transparent and effective vehicle for both corporate and community contributions.
Dr. Mohammad Abdalla Al Zaabi, Group CEO of Miral, stated, “Launching the Miral Impact Fund marks a defining moment in our journey to shape not only destinations, but a lasting positive legacy. Aligning with Abu Dhabi’s Vision 2030, this partnership with the Authority of Social Contribution – Ma’an will create a powerful platform that channels collective contributions towards real social and environmental impact, from conserving our marine life and environment to empowering our communities and inspiring future generations.”
His Excellency Abdullah Humaid Al Ameri, Director General of the Authority of Social Contribution – Ma’an, added, “We are dedicated to working with the private sector to support them in achieving their Corporate Social Responsibility goals by connecting them with projects that address social priorities and support community development. Through this partnership, we continue to direct community contributions toward initiatives that empower communities, preserve our environment, and advance Abu Dhabi’s vision for a sustainable and inclusive future.”
Four Pillars for Sustainable Impact
The fund’s activities will be structured around four key pillars, each with dedicated programs and initiatives aimed at creating lasting value for the community.
Conservation: Protecting natural ecosystems and promoting sustainable practices, including marine life preservation.
Art & Culture: Nurturing local talent and preserving heritage to enrich Abu Dhabi’s cultural identity.
Health & Wellbeing: Enhancing community wellness through initiatives focused on preventative care and active lifestyles.
Education & Skills Development: Equipping youth and adults with the necessary skills for a knowledge-based economy.
Inaugural Initiative to Protect Marine Life
Kicking off the fund’s activities is the ‘Guardians of the Arabian Gulf’ initiative. Led by the Yas SeaWorld Research & Rescue Center on Yas Island, the program will focus on protecting marine ecosystems and endangered species through seagrass research, sea-turtle rescue, and training the next generation of conservation leaders in the UAE.
Governance and Leadership
To ensure transparency and effective governance, the Miral Impact Fund will be overseen by a Steering Committee composed of members from both Miral and Ma’an. The committee will provide strategic direction and ensure that all contributions are used to achieve the best possible outcomes for the community and environment.
About Miral Impact Fund
The Miral Impact Fund is a collaborative initiative between Miral and the Authority of Social Contribution – Ma’an, established to champion environmental stewardship and social development in Abu Dhabi. The fund focuses on four pillars—Conservation, Art & Culture, Health & Wellbeing, and Education & Skills Development—to drive measurable and sustainable positive change. It provides a transparent platform for corporate and individual contributions to support projects aligned with Abu Dhabi’s long-term vision.
Source: Miral
