myAster, the UAE-based health and wellness superapp from Aster DM Healthcare, has launched myBeauty Lens, a sophisticated AI-powered feature for advanced skin analysis and personalized product recommendations. Now available exclusively on the myAster app, the tool aims to provide users with professional-grade skincare insights directly from their smartphones.
AI-Driven Skin Analysis for the Region
Powered by advanced computer vision, myBeauty Lens provides a comprehensive assessment of a user’s skin health. The technology analyzes more than eighteen key skin metrics and over one hundred sub-metrics, evaluating various facial characteristics and skin tones. Users can input their specific concerns, such as hyperpigmentation, acne, or fine lines. Uniquely, the feature also incorporates real-time environmental data, including temperature, humidity, and pollution levels, recognizing the significant impact of the UAE’s climate on skin health.
A Seamless ‘Analyze-to-Purchase’ Journey
Based on its in-depth analysis, myBeauty Lens delivers a personalized morning (AM) and evening (PM) skincare routine with specific product recommendations. This creates a seamless end-to-end experience, allowing users to instantly order the suggested products through the myAster app. The integration of analysis and e-commerce streamlines the process of finding and purchasing suitable skincare.
Nalla Karunanithy, CEO of Digital Health & Omnichannel at Aster DM Healthcare, stated that the feature is “designed to empower our users to better understand their skin and facial health, guiding them to make purchase decisions for their specific skin type.”
Expanding a Health and Wellness Superapp
The launch of myBeauty Lens reinforces myAster’s position as a comprehensive health and wellness platform in the region. The superapp already offers a wide range of services, including teleconsultations, pharmacy deliveries, wellness services, and homecare. This new beauty technology feature aligns with Aster’s broader strategy of leveraging technology and data to create a personalized wellness journey for its users. The company also recently expanded its 24/7 60-minute Express delivery service to four additional Emirates, enhancing convenient access to health and wellness products.
About Aster DM Healthcare
Founded in 1987 by Dr. Azad Moopen, Aster DM Healthcare is a leading integrated healthcare provider with a strong presence across five countries in the GCC and Jordan. The organization operates 15 hospitals, 122 clinics, and 313 pharmacies in the GCC under its three brands: Aster, Medcare, and Access. Committed to providing accessible and high-quality healthcare, Aster continues to innovate through both physical and digital channels, as exemplified by the launch of its healthcare superapp, myAster.
Source: Zawya
