In a direct move to support the UAE’s local food and beverage sector, Noon Food has introduced “Local Supports Local,” a new program aimed at easing the financial pressures on homegrown restaurants. The initiative significantly lowers the entry barrier for new partners by eliminating commission fees until mid-2026.
Quick Facts
- Initiative: Local Supports Local
- Offer: 0% commission for newly onboarded restaurants
- Duration: Offer valid until April 30, 2026
- Fee: A 2% payment gateway fee applies
Tackling Financial Hurdles for F&B Businesses
The core of the “Local Supports Local” program is a major financial incentive. Noon Food is offering a 0% commission rate for all new local restaurant partners that join the platform. This offer is set to run until April 30, 2026, providing a two-year window for new businesses to operate without the typical aggregator fees.
The only charge new partners will face is a 2% payment gateway fee, a stark contrast to the standard commission models prevalent in the food delivery industry. This campaign is designed to help local restaurants improve their margins, grow their operations, and reach a wider customer base during what the company calls a challenging period for the industry.
Boosting Visibility for Local Brands
Beyond the financial benefits, the initiative also includes a marketing push for participating restaurants. Newly onboarded local businesses will receive enhanced visibility within the Noon Food app, designed to drive customer awareness and increase order volumes throughout the campaign.
With the slogan “Born here. Not imported.,” Noon Food is positioning itself as a dedicated partner to the UAE’s F&B ecosystem. The campaign encourages consumers to actively discover and order from homegrown brands on the platform, contributing directly to the local economy.
About Noon Food
Noon Food is the food delivery platform of Noon, a prominent Middle Eastern e-commerce company. The service connects customers with a wide variety of local and international restaurants for delivery across the UAE. The platform is part of Noon’s broader digital ecosystem that includes online retail and payments.
Source: Zawya
