Proptech platform Holo has launched a major promotional campaign in the UAE, offering homebuyers the chance to win AED 500,000 towards the purchase of a second property. The campaign aims to make the home-buying experience more rewarding amidst a booming real estate market.
How The Giveaway Works
The prize draw, which runs until November 13, is open to any customer purchasing a property through Holo’s services. Buyers who secure a mortgage via the platform will receive one entry into the draw, provided their final offer letter is signed by November 22. Cash buyers who utilize Holo’s concierge service will also gain one entry upon signing their Form F. Customers who use both the mortgage and concierge services will receive three entries, significantly increasing their chances. The giveaway is supervised by the Dubai Department of Economy and Tourism.
Capitalizing On A Booming Market
The launch of the campaign is timed to coincide with a record surge in Dubai’s property market, which saw transactions worth AED 431 billion in the first half of 2025. Holo’s co-founders aim to leverage this momentum to simplify the home-buying journey. Michael Hunter, CEO of Holo, commented, “This isn’t just a deal; it’s doubling your dreams. We wanted to give buyers the thrill of turning one key into two.” Arran Summerhill, the company’s COO, added, “We wanted to show that buying a home doesn’t have to be intimidating or complicated.”
Holo’s Regional Footprint
Since its founding in 2020, Holo has established itself as a key player in the regional proptech scene, with operations in both the UAE and Saudi Arabia. The company provides digital mortgage services and comprehensive support for property buyers, streamlining a traditionally complex process. To date, Holo has served over 80,000 clients and currently processes more than AED 1 billion in transactions every month.
About Holo
Founded in 2020, Holo is a proptech platform operating in the UAE and Saudi Arabia. The company offers digital mortgage services and comprehensive property-buying support, aiming to simplify the home ownership journey for its clients by making the process more efficient, transparent, and rewarding.
Source: Gulf Business
