Dubai-based PropTech platform PRYPCO, which is reshaping real estate ownership and investment, has announced a new partnership with Journify, an AI-powered growth and activation platform. The collaboration is set to enhance the intelligence layer behind PRYPCO’s marketing strategies and investor engagement efforts.
This strategic move comes as digital marketing increasingly shifts toward more precise, efficient, and insight-driven methodologies. By integrating Journify’s technology, PRYPCO aims to gain real-time intelligence by connecting customer interactions across its entire ecosystem.
Strengthening the Intelligence Layer
The partnership provides PRYPCO with clearer visibility into marketing campaign performance, offering a more detailed understanding of what drives results. This enhanced insight is designed to enable sharper and more effective decision-making across all its marketing channels.
By embedding AI-enhanced intelligence directly into its growth engine, PRYPCO is building a more robust foundation for scalable and insight-led expansion in the competitive real estate market.
From Data to Personalized Journeys
Beyond simple performance metrics, the collaboration allows PRYPCO to personalize its communication with clients and investors. The platform can now better identify and surface opportunities at the most opportune moments, designing user journeys based on real customer behavior.
This capability is crucial in a market where speed, relevance, and precision are key competitive advantages, demonstrating PRYPCO’s focus on a future-ready digital strategy.
About PRYPCO
PRYPCO is a next-generation PropTech company reshaping the real estate market through tokenization, fractional ownership, simplified mortgages, Golden Visas, and digital accessibility for real estate agents. Founded by Amira Sajwani, PRYPCO’s ecosystem includes PRYPCO Mint (tokenized investment), PRYPCO Blocks, PRYPCO Mortgage, PRYPCO One for agents, and PRYPCO Golden Visa.
About Journify
Founded in 2023, Journify is a global leader in first-party data activation. Headquartered in the US and UAE, with technology hubs in Morocco and Jordan, Journify delivers innovative solutions that help brands unlock the full potential of their customer data. By enabling intelligent, ethical marketing, Journify drives growth, enhances consumer engagement, and fosters lasting relationships.
Source: Zawya
