UAE-based fresh commerce startup QuicKart has secured $1.5 million in a seed funding round to expand its farm-to-home operations across the Emirates. The round was led by Orbit Ventures, with participation from a syndicate of angel investors and family offices, including prominent names like Ashneer Grover.
The capital infusion will be used to enhance QuicKart’s supply chain technology, strengthen its logistics infrastructure, and accelerate its expansion, starting with a planned launch in Abu Dhabi. The company currently operates across Dubai, Sharjah, and Ajman, directly connecting consumers and businesses with local farms.
Rebuilding The Fresh Food Supply Chain
QuicKart’s model is built on the premise that true freshness is a function of minimizing distance and time. By eliminating intermediaries common in traditional retail channels, the platform delivers milk, cheese, vegetables, and other produce directly from harvest to doorstep within hours.
This direct-sourcing approach not only ensures higher quality for consumers but also empowers local farmers with better market access and fairer margins, allowing them to scale production sustainably.
“The fresh produce market in the UAE presents enormous potential, yet has remained largely underserved by traditional platforms,” said Pravin Rai, Founder of QuicKart. “This funding allows us to expand our direct farm infrastructure and deliver genuinely fresh produce measured in hours, not days.”
Aligning with National Food Security Goals
QuicKart’s expansion aligns directly with the UAE’s long-term National Food Security Strategy, which prioritizes agricultural resilience and the strengthening of local food ecosystems. By building a more efficient link between local producers and consumers, the startup helps reduce the nation’s reliance on extended import chains and contributes to a more self-sufficient food network.
Minjia Wu, Partner at Orbit Ventures, highlighted the strategic importance of this model. “Dairy and fresh food face the fundamental challenge of shelf life, while consumer demand remains year-round. Per capita dairy consumption in the UAE has grown significantly over the past five years. QuicKart is emerging as critical infrastructure across storage, transport, and distribution, while supporting local production and reducing import dependency,” Wu stated.
Strategic Capital for Expansion
The new funding will be deployed to strengthen QuicKart’s direct sourcing infrastructure, expand its network of farm partners, and scale its fleet and fulfillment capabilities. A key focus will be on investing in its cold-chain logistics to maintain product integrity from farm to consumer.
Beyond its consumer-facing platform, QuicKart has also established a strong B2B vertical serving the HoReCa segment, including restaurants and cloud kitchens. The company acts as an end-to-end procurement partner, supplying farm-fresh produce directly to commercial kitchens while ensuring consistent quality and traceability.
Angel investor Ashneer Grover described the model as structurally compelling. “Their direct farm approach eliminates unnecessary intermediaries, improving pricing for consumers while preserving margins for farmers. It creates value across the entire supply chain,” he said.
About QuicKart
Founded by Pravin Rai, QuicKart is a UAE-based fresh commerce platform focused on connecting households and businesses directly to local farms. The company specializes in delivering dairy, vegetables, and other farm produce within hours of harvest, bypassing traditional supply chains to ensure maximum freshness and support the local agricultural ecosystem.
Source: Arab Founders
