Global e-commerce logistics and fulfillment provider Quiqup has officially launched full-scale operations in Saudi Arabia as of early 2024, marking its most significant regional expansion outside of the UAE. The move places the company at the center of a rapidly transforming retail landscape, where online transactions are projected to account for 46% of the Kingdom’s retail sector by 2030.
Capitalizing on High-Velocity Market Demand
Quiqup’s entry into the Saudi market addresses a critical need for advanced infrastructure capable of supporting the nation’s booming digital economy. With the local Q-commerce market valued at approximately $0.45 billion in 2025 and projected to grow at a CAGR of 20.17% to reach $1.34 billion by 2030, the demand for specialized logistics is accelerating.
Nayla Fadlallah, Quiqup’s Country Manager for KSA, emphasized the strategic timing of the expansion. She noted that Saudi Arabia has become the focal point of the regional e-commerce space, necessitating robust infrastructure to help brands scale. The company aims to bridge the gap between retail and online commerce, specifically targeting last-mile delivery challenges that often fall short of customer expectations.
Operational Capabilities and Services
Founded in 2014 with roots in the UAE, Quiqup has evolved into a comprehensive fulfillment provider. In 2024 alone, the company facilitated AED 580 million ($158 million) in trade. Its expansion into Saudi Arabia brings a suite of specialized services designed to meet complex logistics needs, including:
- Same-Day and Next-Day Delivery: High-speed options to meet consumer demand for convenience.
- Cold-Chain Logistics: specialized handling for temperature-sensitive products such as cosmetics, skincare, and perfumes.
- Full-Spectrum Fulfillment: Storage, picking, packing, and international shipping.
The company has already established itself as a partner for major domestic and international groups, including Chalhoub Group, Level Shoes, Virgin Megastore, and Wojooh.
Navigating Market Entry with AstroLabs
The seamless setup of Quiqup’s Saudi entity was facilitated through a strategic partnership with AstroLabs. From the onset, AstroLabs guided Quiqup through essential regulatory and operational milestones, including company formation, payroll management, and visa processing.
During the initial phase, Quiqup utilized AstroLabs’ co-working spaces to rapidly establish a physical presence while navigating legal compliance matters. This support structure allowed the logistics firm to focus its resources on building the necessary physical infrastructure to support its rapid growth trajectory in the Kingdom.
About Quiqup
Quiqup is a leading e-commerce logistics and fulfillment provider headquartered in the UAE. Founded in 2014, the company offers technology-driven solutions for last-mile delivery, warehousing, and international shipping. Quiqup empowers brands to scale their online operations by providing reliable, fast, and transparent logistics services across the MENA region.
Source: AstroLabs
