The UAE’s immersive technology landscape is rapidly expanding, with the real estate sector at the forefront of this transformation. As adoption of virtual and augmented reality accelerates, companies like Lifesize Plans Dubai are playing a crucial role in reshaping how properties are designed, marketed, and experienced across the country.
Market Projections and Drivers
According to data from Grand View Research, the UAE’s virtual reality (VR) market is on a steep growth trajectory, projected to quadruple from approximately Dhs366.148 million in 2024 to Dhs1.612 billion by 2030. This represents a compound annual growth rate (CAGR) of around 28%, driven by a rising demand for immersive digital experiences across various industries, with real estate leading the charge.
The technology is proving instrumental in streamlining decision-making, cutting development costs, and accelerating sales cycles for property developers.
Transforming Property Development
Immersive technologies are revolutionizing both the pre-construction and sales phases of the property market. Developers, investors, and potential buyers can now utilize virtual walkthroughs to experience projects long before they are built. This improves design accuracy, reduces the need for costly revisions, and helps secure faster approvals.
In the sales and leasing segment, VR offers a significant advantage by allowing international and remote investors to explore developments in granular detail from anywhere in the world, reinforcing the UAE’s position as a premier global hub for real estate investment.
A Word From The Expert
Georges Calas, CEO of Lifesize Plans Dubai, highlighted the fundamental shift driven by these technologies.
“Immersive technologies are fundamentally changing how real estate is experienced in the UAE. From virtual walkthroughs that support off-plan sales to full-scale spatial visualization that reduces risk before construction begins, AR/VR and life-sized scale projections are becoming essential tools for developers and investors alike. As the UAE continues to attract global capital and push the boundaries of innovation, immersive technologies will play a central role in strengthening the market’s transparency, efficiency and long-term competitiveness.”
About Lifesize Plans Dubai
Lifesize Plans Dubai is the UAE arm of an Australian-based global leader in life-sized architectural projections. Specialising in Augmented Reality (AR), VR, and true 1:1 scale walk-through projections, the company helps developers and consultants bring architectural plans to life at full scale. Since entering the UAE market in 2023, it has supported numerous projects by reducing uncertainty and risk during the critical pre-construction phase.
Source: Gulf Business
