Service My Car, the UAE-based digital car service platform backed by Bhawan Group, has entered a strategic partnership with PlusX Electric. The collaboration aims to create a unified platform for the growing number of UAE residents who own both traditional internal combustion vehicles (ICV) and electric vehicles (EV).
Quick Facts
- Partnership targets dual EV and petrol car owners.
- Integrates EV charging solutions into existing car care.
- Addresses the rising “ICV-EV combo” trend in the UAE.
Tackling the “ICV-EV Combo” Trend
The move responds directly to a shift in vehicle ownership across the UAE, where many households are adding EVs for daily commutes while keeping petrol-powered cars for longer trips. This emerging “ICV-EV combo” trend has created a need for a single, convenient solution to manage the distinct maintenance and charging requirements of both vehicle types.
This partnership is designed to simplify this dual ownership experience by combining Service My Car’s established vehicle servicing ecosystem with PlusX Electric’s EV charging infrastructure.
Expanding the Digital Ecosystem
Service My Car has built its platform on a fully digital experience, offering services like vehicle pickup and delivery, RTA passing, detailing, and insurance. By integrating PlusX Electric’s capabilities, the company is expanding its offerings to include reliable EV charging support, positioning itself as a comprehensive solution for modern vehicle owners.
“This partnership reflects the evolving reality of vehicle ownership in the UAE,” said Mr. Prem Anandkumar N, Business Head at Service My Car. “Many customers today are managing both EVs and traditional vehicles, and they need a quick solution that supports both. By integrating PlusX Electric’s charging capabilities into our ecosystem, we are making the ownership experience simpler, smarter, and more connected than ever before.”
The two companies also plan to launch joint awareness campaigns and integrated services to streamline the EV ownership journey for consumers.
About Service My Car
Service My Car is a leading digital automotive service platform powered by Bhawan Group that simplifies the car maintenance experience for vehicle owners. The platform provides convenient services, including online service booking, vehicle pickup and delivery, and real-time service updates. Service My Car’s mission is to transform the traditional car ownership journey into a seamless, convenient, and digital-first experience by delivering complete lifecycle solutions across the automotive maintenance ecosystem.
Source: Zawya
