Dubai-based deep-tech company Shaffra has announced the launch of its new full-stack AI employee platform at GITEX Global 2025. The innovative ecosystem is designed to redefine how governments and enterprises integrate artificial intelligence into their daily operations, enabling them to design, train, and deploy secure digital employees within their existing infrastructure.
An Integrated AI Employee Ecosystem
Shaffra’s platform combines three core solutions—Shaffra Build, Shaffra Work, and Shaffra Talk—to manage the entire AI employee lifecycle. Shaffra Build allows users to create customised digital employees and define their knowledge base using an advanced Retrieval-Augmented Generation (RAG) system for enhanced accuracy and localisation. Shaffra Work provides a secure environment for interacting with enterprise-grade GPT models that are adapted to regional languages and cultural nuances. Finally, Shaffra Talk delivers lifelike, customer-facing interfaces, including holographic displays and digital avatars, powered by a proprietary rendering engine for natural speech and movement.
Driving AI Adoption for Regional Enterprises
The launch underscores Shaffra’s mission to make AI adoption simpler and more effective for organisations across the region. The platform’s plug-and-play technology allows for direct integration into company workflows and can connect with existing enterprise systems like Oracle and SAP. This facilitates accelerated digital transformation and improved operational efficiency. To address regional needs for data security and compliance, the entire ecosystem can be deployed on-premise or within a local cloud infrastructure, ensuring complete data sovereignty.
A Vision for a Localized AI Workforce
Alharith Alatawi, CEO of Shaffra, highlighted the company’s human-centric approach. “Shaffra’s mission is to make AI practical, local, and human-centred. With Shaffra Build, Work, and Talk, we’re giving governments and enterprises a complete system to create and manage AI employees that are fully integrated, compliant, and culturally aware,” he stated. Alatawi noted the growing trend of AI in recruitment, adding, “In the next three to five years, AI-driven recruitment will become a standard practice, especially for early-stage hiring, and we’re proud to be among the companies enabling this transition today.”
About Shaffra
Shaffra is a deep-tech AI company focused on developing practical, localized, and human-centered artificial intelligence solutions. The company provides a full-stack platform that enables governments and enterprises to build, manage, and deploy AI employees that are secure, compliant, and culturally aware, helping to accelerate digital transformation across the MENA region.
Source: Zawya
