As the UAE’s PropTech sector accelerates towards a projected valuation of AED 5.69 billion by 2030, Dubai-based SmartCrowd is solidifying its position as a pivotal player in the region’s digital real estate transformation. Following its recent integration into Nawy, Africa’s largest PropTech platform, the company is scaling its operations and expanding its vision for a fully integrated real estate investment ecosystem.
Riding the Wave of PropTech Innovation
The rapid growth of the UAE’s property technology landscape is fueled by a significant shift in investor behavior, with a growing demand for data transparency, digital accessibility, and robust regulatory oversight. This evolution is further supported by government initiatives like Dubai’s PropTech hub, which aims to nurture 200 startups and create 3,000 jobs by 2030. SmartCrowd is leveraging this momentum, capitalizing on the transition from traditional real estate transactions to data-driven digital platforms. “Technology is finally making this asset class feel achievable, and the UAE is paving the way for that transformation,” noted Adham Moshasha, Chief Growth Officer at SmartCrowd.
A Proven Track Record in Fractional Ownership
As an early entrant into the fractional real estate market, SmartCrowd established a strong foundation built on regulatory compliance and investor trust. Operating under the oversight of the Dubai Financial Services Authority (DFSA) within the Dubai International Financial Centre (DIFC), the platform provides a secure and transparent framework for its users. To date, SmartCrowd has facilitated over 50 successful property exits and distributed more than AED 40 million in income and capital gains to its investors, offering tailored strategies like “Hold” for long-term rental income and “Flip” for short-term gains.
The Nawy Integration and Full-Stack Vision
The integration with Nawy marks a strategic move beyond fractional ownership towards creating a comprehensive, full-stack real estate platform. This broader ecosystem aims to provide a seamless user experience covering every stage of the property lifecycle. “Through Nawy, we’re building a full-stack ecosystem where users can invest, finance, manage, and exit, all under one digital umbrella,” explained Moshasha. This strategic alignment positions SmartCrowd to offer a unique, end-to-end value proposition in an increasingly competitive market of nearly 190 PropTech firms in the UAE.
About SmartCrowd
SmartCrowd is the MENA region’s first regulated real estate investment platform, licensed by the DFSA and registered with the DIFC. As a pioneer in fractional property ownership in Dubai, SmartCrowd opens the door for global investors to access prime real estate through a secure, transparent, and regulated framework. Whether through long-term rental income or short-term renovation strategies, SmartCrowd empowers individuals to grow their wealth in UAE real estate with confidence.
Source: Zawya
