Superchat, the UAE-born AI assistant developed by Superlab, has announced the launch of Shop Anything, a new feature enabling users to find, compare, and buy products from any public online store directly through a chat interface. The capability is rolling out this month to beta users on WhatsApp, signaling a significant move towards managing daily life through conversation-driven AI in the region.
From Chat to Checkout
Shop Anything simplifies the e-commerce experience into a single, familiar conversation. Users can send a message requesting a product, whether it’s a last-minute outfit or a daily necessity. The AI assistant then scours the internet, compares prices from various online stores, and completes the purchase, all within the same chat window.
This feature eliminates the need to switch between multiple apps and browser tabs, streamlining the entire shopping journey from product discovery to checkout into one seamless flow.
Tapping into the UAE’s Digital Lifestyle
The launch is strategically timed to align with consumer behavior in the UAE, one of the world’s most advanced digital economies. Messaging platforms are already deeply integrated into daily life across the Gulf, used for everything from social coordination to payments.
By operating within WhatsApp, Superchat leverages an existing habit rather than requiring users to adopt a new platform. This intuitive approach has resonated with early adopters, with the platform attracting over 2,000 users overnight during its initial testing phase, underscoring the strong demand for practical AI assistance.
A Unified Conversational Interface
The new shopping capability expands Superchat’s existing toolkit, which already includes features for finding information, creating research, managing schedules, and automating tasks. The overarching vision is to create a single touchpoint where users can manage their day as fluidly as they talk to friends and colleagues.
“People already live their whole lives on chat and it has become harder each time someone asks you to download a new app,” said Mohammad Abu Sheikh, Chairman of Superchat. “Everything you need is already on your phone and now it is all on one WhatsApp number. One place that can sort everything at the same time.”
Future Roadmap and Scalable Tech
Superchat is already planning its next wave of integrations, which will include travel bookings, restaurant reservations, and a built-in payment wallet. These additions aim to allow users to complete entire life tasks within a single conversation.
The platform is built on modular microservices, an architecture that allows each capability to evolve independently. This flexible foundation enables the system to adapt quickly to new user behaviors and roll out features without disrupting the overall experience, mirroring the rapid pace of innovation in the country.
About Superchat
Superchat is an AI-powered personal assistant developed by Superlab, a UAE-based venture. Superchat helps users manage daily life through a single conversational interface, including schedules, errands, summaries, research, and purchasing.
Source: Zawya
